Business Strategy Case Study: Proctor And Gamble

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The company was founded in 18837 by William Proctor and James and it has been into business then to date adopting and leaving various business strategies. It currently has an organizational structure that is based on the market development organizations and then divided into beauty and grooming at the same household care. The company has fully adapted to the cost differentiation generic strategy where the firms tens to acquire or produce products that sell at average industry prices. It has developed high production efficiencies in its operations that are fostered by various strategic alliances that enable it to have lo operational costs at all times. By so doing the firm is able to lock out most of its competitors since it’s viewed as a low…show more content…
In this case, the company deals with consumer goods that are rapidly changing and the firm has to offer their clients products that are distinct and within the rhymes of the expected fashions and tastes of the customers. The company tries to know the clients that they serve and differentiate there goods so that they can fit say those for the youths , the old or whichever target market and make product that serve their need thereby coming with an aspect of differentiation in their products. The differentiation for the company is wide with it having presence at least in every sector of the commercial world]d. Talk of the baby products, cosmetics , healthcare products among others P & G will stand out among the…show more content…
In that regard, the firm hopes to be more devolved and enable its branches make own decisions without having to go all way to the headquarters. It will promote its international standards across their regions however that ought not to be an obstacle for these firms to make decisions that respond to immediate issues. Finally, the firms want to concentrate on online shopping platforms where it will have to compete with the likes of Amazons to avoid instances of customers spending time in the
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