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Case Study Of E-Commerce Marketing Mix Room13

1585 Words7 Pages

E-COMMERCE MARKETING MIX Room13
Room13 business use the marketing mix which involves the plans and marketing technique that provide offers to prospective buyers so that buyers get interest to buy the products. Room13 is primarily an online retail business it is known as an Online Fashion station that provides a wide variety of stylish and current fashion trends for both women and men. Room13 aims to persuade its customers to visit its websites and pay for its online services. The following strategies and tactics are used in such Marketing mix, arranged according to importance in the company’s e-commerce business:
1. Product
Products are goods or services to be received by a buyer when they spend some money.
In this case the product of Room13 …show more content…

Price and budget are most certainly large contributors, there is no question that if Room13 don’t consider it in condition to the product quality coupons and deals features, sales might fall down. Price is the amount or value that paid by the buyers to get a good product or service.
Even though carrying the brand concept of luxury and elegance, Room13 still kind enough to provide a variety of quality products at reasonable prices. Room13 provide a tempting special price that buyer can find a variety of interesting products at pocket-friendly lower prices.
Room13 provide products at affordable prices in two choices of Sale and below 200USD. Sale provides a variety of products with considerable discounts, while below 200USD containing products at all price set under the number 00002. In a <200USD is available in several options that enable customers to search for the suitable product. Customer can also set the preferable budget in the Room13 web page under product category to find the desire product.
3. …show more content…

Physical Evidence
Physical Evidence devices are needed anything. It could be packaged and others.
Room13 also maximize SEO (Search Engine Optimization). Room13 cooperate with a particular search engine Google. And, Room13 got a great team that is able to make the brand Room13 in the top position. For example when we look for brand clothes, shoes, or bags. And Room13 ensure that its brand is in top search on Google or another search engine.
Currently Room13 been marketing its products in the Mobile app, which Room13 Mobile App that can be downloaded on Android-based Smartphone. Room13 Android App allows users who love to shop to receive push notification for every new goods and special promos so that they always have the latest fashion information. Through this application users can also easily access information on the whole product including pictures, ratings and reviews of products.
Additionally, the built-in capabilities of the Android OS makes an animated display more interesting Room13 Android App, one of which, when the users will add and store the groceries into shopping cart. A wide selection of payment methods are increasingly facilitate online shopping activity of customers who download this

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