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Sen-Saal Essay

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Suppliers are arguably the most important actor after customers to Sen-Saal as without the premium quality and nutritious ingredients that they supply, Sen-Saal would not be able to serve its customers. However, due to hikes in the prices of wheat flour late last year, maintaining mutually beneficial relationships is a challenge. Though there has not been a visible reflection of this consequence on Sen-Saal, many bakeries have been forced out of business, whereas others resort to utilizing lower quality ingredients and substitutes.

2.3 MARKETING INTERMEDIARIES
Sen-Saal operates ‘within reach of its customers’ as there is no extended channel of distribution and this enables Sen-Saal to respond to market changes immediately and also promotion is primarily via word-of-mouth in addition to advertising through selected print media.
Nevertheless, financial intermediaries, are essential for the financing of Sen-Saal’s …show more content…

Sen-Saal was crowned for food safety, health and hygiene by Ind-Expo Certification Ltd. in August 2013 and has continually had a highly regarded image in the eyes of regulators, the general public and the media as well. From another angle, the workforce and managers of Sen-Saal have worked in harmony with each other bonded by the culture enforced by its founder.
2.6 CUSTOMERS
Sen-Saal’s customers have always been at the center of its operations. However, it’s been noticed that while most staff members are customer focused, some are not quite and therefore training is due in some locations. Over the years, Sen-Saal has developed a loyal customer base and since bread is frequently purchased, it would be advisable for Sen-Saal to therefore develop a loyalty scheme to give back to its loyal customers, in addition it could conduct a carefully designed customer survey to be completed at the outlet or online.
3.0 THE MACROENVIRONMENT

3.1

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