INTRODUCTION Tesla Motor, whose head office is located at Palo Alto, in the Silicon Valley,is a car manufacturer which has been founded in 2003 by Martin Eberhard and Marc Tarpenning. One year later, three investors joined the board: Ian Wright ,JB Straubel and Elon Musk, who is currently the CEO and principal investor of the company. Tesla is currently worth $47,400 million with $7billion in revenues, and 10,000 employees.The company has grown from a single retail store in 2008 to at almost 75 stores worldwide in North America, Europe, Asia and Australia. The company operates in the automobile industry producing and supplying light vehicles and charging stations , with other significant intrests in energy solutions and space programs.
brand equity, product differentiation, customer loyalty. Although Tesla has solidify its place as the leader in the electric cars industry, it is now rivalled by very stiff competitors. New entrants such as german automaker BMW (with the BMW I8) , Chinese electric car maker NIO ( With the NIO EP9), American electric automaker LUCID (with The LUCID air), Croatian electric & software manufacturer RIMAC, whose electric hyper-car “RIMAC CONCEPT ONE” has now surpassed Tesla 's best performing and fastest vehicles Tesla P100D , Tesla P90D and let alone conquered many of its gasoline hyper cars peers such as the Bugatti Veyron, the Porsche 918 Spyder and Ferrari 's “LA Ferrari”. Youtube Link : https://www.youtube.com/watch?v=eT7KKxoAvvk&t=5s / The RIMAC takes on Ferrari 's La
=External Supply chain process Working with suppliers Tesla has around 350 suppliers providing them 3,500 car parts from all over the globe. Consequently, they make sure that they work with the best suppliers. To retain the quality and reputation of the brand. Presently, they are following multiple sourcing strategies for the procurement of the majority of the automobile parts. Sourcing strategy Tesla has decided to use multiple strategies due to following reasons: The cost of indirect decreases because due to a large number of suppliers.Moreover, the majority of the providers is dealing with fewer parts which help Tesla in competitive bidding.Furthermore, Tesla has started expanding in various international markets.
The company’s second vehicle is the Model S, a fully electric luxury sedan, and its next two vehicles are the Model X and Model 3 respectively. The product I would like to present in this project is the luxury sedan car of the company, Tesla Model S. The car is a full-size, 5-door lift back body style with a rear-motor and a rear-wheel drive. It has been introduced on the market in June 2012 and ever since the car has gained rapid growth in sales particularly in northern Europe (Norway) and California, USA. The factory where the model is assembled is located in Fremont, California, USA. Model S is a full-electric car having zero CO2 emissions.
This uncertainty will lead to consumers spending decrease, reduce investor confidence enter to the market and so on. Although Tesla posted profits for the first time since the first quarter of 2013, it remains to face the challenges of finance in the future. Such as raising cash to fund construction of battery factory to scale up the company’s network of charging stations and the movement of Tesla’s stock price. As a leader in emerging technology industry, high expense of its operation, marketing, research and development occupy 40% of the total revenue. Tesla uses the online sales model coupled with company-owned stores to sell its cars that is the big challenge of capital for a company in setting up its own distribution
Powers Award  this award has as several different categories. The biggest is the Vehicle Dependability study , this study is conducted on cars over a 3yr period and records problems in 177 different areas, as reported by the vehicle owners, the study I referenced is from 2012 to 2015. The numerical break down is ranked on a per 100 cars basis. It is important to note in the results 8 of the top 10 are cars which are produced in the U.S, 4 of the top 10 are American companies, General Motors has three brands with Chevrolet, Buick and Cadillac, Ford is represented with Lincoln. This was a big step for the American Automobile manufactures considering back in 2009 both General Motors and Chrysler Corporation were in bankruptcy and without the help of the federal government and bailouts to the tune of 80 billion dollars  it is unclear where they would be today, if around at all.
Being that Tesla is a moderately new organization, regardless they have yet to outline an assortment of diverse trims. On the other hand, they have made an elite roadster called the Tesla Roadster. This electric vehicle is a much estimated model that keeps running about $100,000 (Dickerman & Harrison, 2010). The thoughts behind Tesla's models are to make a superior auto without giving up effectiveness, which has not been finished by whatever other car maker. Their system is to enter the top of the line market, where clients will be obtaining this vehicle at a premium value, then to drive down the business sector as fast as they can to lower costs and have more units accessible to be created, as they discharge more current models (Wirasingha, Schofield, & Emadi, 2008).
They started out with providing customer satisfaction, which was not the trend in automobile sector during those days. They are credit to have brought a revolution in the sector, to be the first company to be a mass production company, and sell more than a million cars in a year. The company has 2 manufacturing plants in Gurgaon and Manesar, which have a joint production capability of 1.5 million vehicles annually. A third plant is being proposed to be functional very soon in Mandal, Gujarat. The company exports its vehicles to over 120 countries across the globe.
Tesla Roadster is a battery electric vehicle and was produced between the years 2008 to 2012 and surprising it took the motor industry market by a storm. The original targets of this car model were upper-class business executives who were in search of a high-end luxury automotive. Given its price of $100,000, the car needed a large down payment clearly indicating that only financially stable individuals could purchase this cart model. This segment focuses on males looking for a luxury sports car that has an electric motor considering that the cars not only efficient but also the car is fast and drives like a true sports car. The highest percentage of the upper-class males who use this car model are whites between the ages of 35 and 60 who come from rich families or have worked hard and smart to get where they are today.
SWOT Strengths: The organization was the first to add to a 100% electric game auto. They are a solid contender to other significant brands. They utilize individuals that are greatly capable at what they do. They just make Electric Cars, giving them more opportunity to concentrate on enhancing them. Several of their autos are recompense winning.