Tesla Motors is an American-based company that deals majorly with designing, manufacturing and selling of electric cars as well as electric vehicle powertrain components. Since its formation by a group of Silicon Valley engineers in 2003, Tesla Motors Company has gained global fame and incomparable customer loyalty. Tesla Motors have significantly grown from the year of its commencement till now. The sales and revenue of the company has increased year after year which is evident from its annual report
1. Introduction Tesla Motors Inc. is one of the automobile industry, with a specialization in the electric vehicle market, it manufactures vehicle as well as electric powertrain components. It is a growing American company founded in 2003, and released the first car in 2006 with projected growth in the future. The CEO, Elon Musk (founder of PayPal), is a necessary role to Tesla that aims at offering electric cars at affordable price to the public. Regarding the strategy of the company, as pointed
PEST analysis: This technique analyses Tesla’s position in the marketing environment by considering how it’s doing from the political, economic, sociocultural and technological perspectives. Political: In the case of Tesla and the automotive industry, the following political external factors are significant: 1. Political stability in the majority of the big markets. 2. Presence of Government incentives for electric automobiles, in attempt to reduce the emissions, particularly in the light of the
Analysis of Tesla’s Business Model with Porter’s Five Forces “If we could have done our first product, we would have, but that was simply impossible to achieve for a startup company that had never built a car and that had one technology iteration and no economies of scale. Our first product was going to be expensive no matter what it looked like, so we decided to build a sports car, as that seemed like it had the best chance of being competitive with its gasoline alternatives.” Elon Musk, Tesla
TESLA MOTORS -Isaias Tiburcio PRODUCT SUMMARY Tesla Motors, Inc., founded by Elon Musk, is an American company that specializes in electric vehicles. Thanks to his innovation, Musk has demonstrated that one can construct an automobile that incorporates speed, luxury, and environmentally friendly features, while still sustaining an affordable price. The Model S is the resolution to how the world will push renewable energy and modernization into the upcoming future. What separates it from the previous
MGT 307 ELECTRIC CARS: A CASE STUDY OF TESLA MOTORS Submitted to: Prof. J N V Raghuram Submitted by: N Bhargav Reddy 13BEC0787 Shahin 13BCE0074 Abstract: The market segment for the electric vehicles is shooting up at an unbelievable pace with Tesla being the pioneer to employ various marketing tactics that separates itself from previous failed contenders in this segment. This case study deals how the marketing management made Tesla strike gold in this segment. Attractive taglines like “Burn
Executive Summary: As a emerging enterprise, Tesla develop rapidly and started its business in Hong Kong since 2010. In this report, we discuss what factors cause its sucessful in Hong Kong market. We have used the SWOT, PEST analysis and 4P theory to explain positive exteriors factors and effective marketing strategies caused Tesla to become the domainant in Hong Kong electric vehicles industry. Also we predict its preformance in future one or two years that Tesla will have a constant growth in sales,
1.Introduction Relevance. In this case we will analyze some strategies in theoretical part, we will describe market situation of Tesla motors. Also we will try to analyze problems of the company and to give solutions to those problems. We are going to describe three kinds of strategies which are very important in strategic marketing. First we will introduce strategic marketing thinking which is for us in a first place in creating business strategy. Next one will be branding strategy. Every marketer
Strategic and Financial Planning Tesla Motors Kirk Hodges Name of the University Name of the Lecturer Date Preface: Strategic planning can be best defined as the process by which a business evaluates its present situation in comparison with the envisioned goals of the company. Then this is followed by estimation of cost and resources that would be required for fulfilling the goals of the company. The process of strategic planning is deeply related to financial planning in the sense
What is Departmentalization? Departmentalization includes splitting a business into different departments, that accomplish jobs according to the departments ' specializations in the company. Departmentalization means structuring an organization that can be found in public and private companies as well. Starbucks Coffee Company’s Organizational Structure Starbucks is the greatest coffee shops network with more than 19000 stores throughout the world. The company 's business leadership is partly