PEST analysis: This technique analyses Tesla’s position in the marketing environment by considering how it’s doing from the political, economic, sociocultural and technological perspectives. Political: In the case of Tesla and the automotive industry, the following political external factors are significant: 1. Political stability in the majority of the big markets. 2. Presence of Government incentives for electric automobiles, in attempt to reduce the emissions, particularly in the light of
Analysis of Tesla’s Business Model with Porter’s Five Forces “If we could have done our first product, we would have, but that was simply impossible to achieve for a startup company that had never built a car and that had one technology iteration and no economies of scale. Our first product was going to be expensive no matter what it looked like, so we decided to build a sports car, as that seemed like it had the best chance of being competitive with its gasoline alternatives.” Elon Musk, Tesla
TESLA MOTORS -Isaias Tiburcio PRODUCT SUMMARY Tesla Motors, Inc., founded by Elon Musk, is an American company that specializes in electric vehicles. Thanks to his innovation, Musk has demonstrated that one can construct an automobile that incorporates speed, luxury, and environmentally friendly features, while still sustaining an affordable price. The Model S is the resolution to how the world will push renewable energy and modernization into the upcoming future. What
Executive Summary: As a emerging enterprise, Tesla develop rapidly and started its business in Hong Kong since 2010. In this report, we discuss what factors cause its sucessful in Hong Kong market. We have used the SWOT, PEST analysis and 4P theory to explain positive exteriors factors and effective marketing strategies caused Tesla to become the domainant in Hong Kong electric vehicles industry. Also we predict its preformance in future one or two years that Tesla will have a constant growth in sales,
1.Introduction Relevance. In this case we will analyze some strategies in theoretical part, we will describe market situation of Tesla motors. Also we will try to analyze problems of the company and to give solutions to those problems. We are going to describe three kinds of strategies which are very important in strategic marketing. First we will introduce strategic marketing thinking which is for us in a first place in creating business strategy. Next one will be branding strategy. Every marketer
customer experience and the company 's financial performance. Tesla Motors, Inc.’s Departmentalization analysis Similar to any other Organization, they have their CEO, CFO, VPs, and the "higher-ups." Then they have their directors and managers of every team. The teams include firmware, hardware, quality, safety, HR, and finance. Then there 's the firm personnel, that include production managers, production associates as well. In Tesla company, if an employee want to talk to somebody in a different
Tesla Motors Inc. is an American company that designs, manufactures and sells electric cars and electric vehicle powertrain components . The company also markets lithium-ion battery packs to automakers including Daimler and Toyota. Its CEO, Elon Musk, has declared he envisions Tesla as an independent automaker, aimed at eventually offering electric cars at prices affordable to the average consumer. Tesla Motors first gained widespread attention following the production of the Tesla Roadster, the
1.Theoretical Analysis The main problem in strategic marketing is the giving standard, stereotyped solutions. Most of the managers even well-educated ones have problems with adaptation on problem solving. As it mentioned in article for a years in most literatures and articles strategic shows standardized solutions and it becomes obstacle for being creative and flexible in clarifying problems. 1.1.Strategic Marketing Thinking. During the analyzing article of Dale Fodness we will try to find solution
B) Case study: TESLA the small giant: With its original positioning statement “ To accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible” Tesla has carved up the electric car industry whilst becoming its pioneer. Despite being a small player with growing shares in the entire automobile industry, American automaker TESLA Motors has positioned itself as a dominant leader and a giant in the electric car market by manufacturing
Tesla Motors & Giga-Factory A Cost Leadership Strategy Re-defined From A Niche Differentiator To A Broad Cost Leader By Amol Powale – EMBA03 – Roll No. emum06160328 Tesla’s vision was to create the best alternate fuelled car that can be used practically in a premium Luxury segment with Model S & X. With its Giga-Factory established, Tesla’s cost of production cannot be matched by entrants and established competitors. The cost to setup plants and equipment and the technological expertise are barriers