Case Study Of The Birkenstock Company
2.0 Introduction The Birkenstock company is well known as Birkenstock Orthopädie GmbH & Co. KG. Birkenstock company is a shoe manufacturer headquartered in Neustadt (Wied), Germany. The company sells a German brand of sandals which also known as Birkenstock. Birkenstock shoes with their unique shape of their wearer’s feet are giving out the best comfort to their customers to ensure customer satisfaction compare to the other shoes distinguish for their contoured corkwood and rubber footbeds. The materials are make-up of made from the top quality, top-grain cowhide. The smooth finish is long-lasting and easy to clean. Clean and condition with Leather Balm. Purchase Decision Description Birkenstock is a shoes company that …show more content…
The most reason that people does not choose Birkenstock as their first choice is because price of the shoes. In their opinion some of them feel that a pair of shoes doesn’t deserve a high price for instance most of Birkenstock shoes sits around RM200 above. Customers that came from middle class and low class family can hardly afford a shoes that cost one fifth of their salary as they are struggling to survive. It is hard to make decision because their salary per month is just enough to cover their expenses. In my opinion , I’ve to stressed out that Birkenstock deserve such a high price because every single part of shoes is make out from different unique material that guarantee comfort compare to other low price shoes and Birkenstock Company committed to every customer that their product will always be ready to serve with high …show more content…
Consumers nowadays have been given many alternatives on choosing Birkenstocks, with various styles and levels of arch support. To ensure customers are getting the right pair of Birkenstocks, customers will have to consider factors in terms of strap type, foot bed type, and materials before placing any purchase. Therefore with these things in mind, you will find it easy to pick out the right pair of Birkenstocks on easily that suit you well. In conclusion, the Birkenstock brand is doing a lot to keep the production of their shoes sustainable compare to many other sandals on the market, investing in a pair of Birkenstock will definitely put your soul, and soles at
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