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Case Analysis Of The Body Shop

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The Body Shop is a business that values corporate social responsibility. The Body Shop is highly committed in evocating and bringing about positive social and environmental improvements in the world today. (Thebodyshop, 2016) The Body Shop displayed continuous efforts in ensuring its values albeit it being acquitted by the L’Oréal. (Booth, 2006) Being the pioneer in corporate activism, the Body Shop’s Corporate Social Responsibility (CSR) participation have not only differentiated the brand from the many beauty and cosmetics brands in the market, but also have created a company identity essential for the employees to identify with. (Reeves, 2012) The paper evaluates the employment of CSR in the Body Shop’s business practice and the result …show more content…

(Wycherley, 1999) The implementation of the Ethical Trading Initiative across the entire supply chain of the Body Shop have effectively turned the supply chain into a green supply chain. (Thebodyshop, 2016) The core value of the company that is in action here is the focus on defending for human rights, where the company is strongly against labour practices against the virtues of human rights. Examples that the Body Shop works against are forced labour, child labour, discrimination at work, poor working conditions, below acceptable wages, and freedom of association. (Thebodyshop, …show more content…

In addition, the Body Shop’s actions encourages the manufacturers in the industries relevant to the supply chain to work towards the goals set by the Body Shop.
Programs /Iconic Incidents

The Body Shop have had many campaigns for the benefit of the society and environment in the process advocating for improvements of the social and environmental state of the world. As such, a few of the iconic campaigns and incidents related to CSR have been listed as follows:
Help Stop the Violence in the Home Campaign

The Body Shop launched the campaign in 2004, and by 2008 have spread to 50 countries. This campaign successfully informed the public of the state of domestic violence in the world and locally, and raised funds to provide support for the organisations in the local markets working on prevention of domestic violence and providing treatments for the victims. (UNICEF, n.d.) The Body Shop launched a special edition product, the "For Me, For You" Special Edition Shea Lip Care Duo, where all proceeds of the sales went to supporting the organisations in their combat against domestic violence. (Thebodyshop-usa,

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