Swot Analysis Of Waitrose

1430 Words6 Pages
Growth strategy:
Waitrose being a part of the John Lewis Group has a growth strategy of profits proliferation. It aims to grow its sales and profit margins with its new growth strategies and setting up the new small convenience Waitrose stores which are a boom as per the market demands. The new stores to be opened in the short term would be Uttoxeter (Staffordshire), High Wycombe (Buckinghamshire), Solihull (West Midlands), all of which will open in the spring, with Truro (Cornwall) and Worcester following in the summer. The foundations for Waitrose’s success in 2028 are being laid now in response to the changes in society, workplace and retail. The partnership’s ultimate goal is the happiness of its members, through their worthwhile and satisfying employment in a successful business. This mostly include the stronger brands and new growth, better jobs and better performing partners and hence better pays, and the ultimate financial stability. As per Sam Shaerf, Head of Customer Management, Group Customer Insight, there aren’t many organizations that can think as far ahead as 2028. It’s Your
Business 2028 really sets a clear strategy to ensure the Partnership’s future success, with Partners at the center.”
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Online grocery gross sales were down 2.9% (on a 52-week basis), held back by the first half of the year when sales were down 13.0%, impacted by a strong promotion-driven performance last year. Sales accelerated in the second half of the year, up 8.3%. The Waitrose Kitchen website was launched in October with over 3,000 lines of cookware, bakeware and gadgets. In total our Direct Services sites saw sales growth of 21%. The popularity of Click & collect grew, with collections of John Lewis orders from Waitrose up by 19% and 70% of all Click & collect orders are now picked up from Waitrose

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