Yue Sai Case Study
5.2 PRICING & POSITIONING STRATEGY
Yue Sai has a local consumer culture positioning (Zidansek, 2014), as China’s culture, its traditions and the needs of its inhabitants constitute the most important pillar of the brand. Indeed, the company is exclusively Chinese and for the Chinese people.
The positioning of Yue Sai should stay in luxury even though their prices are more premium than luxury ones. Indeed, the skincare prices are similar to Herborist’s prices – which are positioned in the premium category –, while Lancôme skincare prices are up to two times more expensive. As Yue Sai’s products have a high quality and need a strong research before their conception, they should not be affordable. Otherwise, their credibility will drop and the
…show more content…
It has expanded significantly with compound annual growth of 120% since 2003 (Dobbs, Chen, Orr, Manyika, Chui, & Chang, 2013). In 2010, Internet penetration was close to 90% and is now increasing as Chinese government is pushing Internet penetration in the rural areas. There is also an increase in Internet commerce with the rapid adoption of smartphone and mobile devices (Dobbs, Chen, Orr, Manyika, Chui, & Chang, 2013).
There are also some drawbacks of Internet retailing in the Chinese market such as underdeveloped logistics – e.g. during Chinese New Year, busiest period for online shopping, most workers go home therefore no one is there to deliver products. Another problem that comes along with the Internet is that there is an increasing amount of contents about brands and products, that manufacturers are not able to control, and that threat their marketing effect. A solution to this problem could be to develop good relationships with delivery companies in China and to closely monitor their online
…show more content…
Contacting online newspapers specialized in cosmetics would help increasing the confidence of the customers in the brand. Indeed, journalists give their opinions about products and allow a better visibility of the brand. A good example of an online newspaper specialized in cosmetics is Fushi Meirong, which contains articles explaining the use of cosmetics as well as promotional videos. Yoka or Meilishuo can also be quoted. In addition, the company has to keep its presence on social networks and blogs (this point will be further explained in the next section: online
Li-Young Lee A Story Analysis
786 Words | 4 PagesFantastical Realization Fantasy and fiction flood most of our childhood but, the older a child gets, the quicker fiction turns to fact as slowly but surely, the rug of fantastical imagination is pulled out beneath them. This is exactly the case in Li-Young Lee’s short poem A Story. A Story is about a father who struggles to tell stories to his son, but as the boy grows older, his coming of age begins to make their relationship complex. Even though the complexity of the relationship is never directly stated, Lee shows this idea through point of view and literary devices. found in the poem.
Zheng He Dbq
284 Words | 2 PagesThe 15th century was the start of many voyages and the popular use of ships for trade, traveling, and exploration. Columbus, de Gama, and Zheng He, were all leaders Zheng He was the first major ocean voyager in the 15th century. He led seven expeditions, through the Indian ocean using over 300 massive boats called “treasure ships”. Though, unlike many others in his time, he was not an explorer.
Identity By Suyuan Woo
156 Words | 1 PagesThis story that Suyuan Woo tells her daughter shows how deeply the Japanese invasion of China affected the identity of many Chinese people. They were forced to flee their homes and their lives with only a few of their valuables, but eventually they had to give up those up too. Those few items were all that they had left to define themselves and remind them who they were so when they lost them they lost a significant part of who they were. Suyuan Woo lost more than just her past identity, she actually had to leave her twin babies on the side of the road in the hopes that someone could save them. This shaped her identity because throughout the remainder of her life she had to wonder if leaving them behind was the right choice and if they were
Zheng He Dbq Analysis
482 Words | 2 PagesWe should celebrate the voyages of Zheng He because he overcame great odds in childhood, castrated by the Ming Dynasty, he traveled over 100,000 miles with very little technology, he managed a total of 37,500 men, managed a four hundred feet boat, he was a great leader to his soldiers, and created cultural diffusion in China. Zheng He overcame great odds in childhood was by in 1381, a ten year old boy named Ma He from Yunan Province in southern China watched his father died at the hands of the Ming Dynasty, and he was also taken into prisoner to serve the Emperor’s son, Prince Zhu Di. However before serving the emperor’s son was by being castrated and to join (forced) the thousands of eunuchs. Zheng He served the prince well and rose in the ranks of the
Yin Chin Analysis
1465 Words | 6 PagesThe Ripple Effect of Ignorance - Yin Chin Maracle chooses to display the ripple effect of racism by shedding light on the unjust treatment of the First Nations and Chinese people by writing a story of a First Nation who grew up in a mixed neighborhood that is flooded with prejudice and stereotypes. Maracle further challenges the recurring stereotypes of societal views of minority groups by addressing them through the speaker’s point of view. While sounding like a stereotypical Chinese name or word, the title “Yin Chin” stems from the related sounding word Injun, a way to describe a stereotypical First Nations man or woman who is a “savage warrior” (Churchill 1998). The word dates back to the early settlement of English colonists as a way
Summary Of Lee Maracle's Yin Chin
779 Words | 4 PagesThe act of racism has been present in every society throughout history. Discrimination of other groups based on their different descent and ethnicity. These forms of hatred and negativity are based off old fashion values and traditions. People of different cultures believe there’s is superior, this belief in superiority may take the form of ethnocentrism or prejudice. In early Vancouver, the Chinese and First Nations experienced this disparagement first hand.
Shi Huangdi Dbq
148 Words | 1 PagesShi Huangdi was a strong supporter of legalism which caused him to oppress his people. He would punish his people in inhumane ways such as murdering them. In Document Set 3 source B, it shows scholars being executed and their books being burnt, so that there was one central power. Shi Huangdi didn’t want anyone going against him or the laws so he’d penalize people very harshly.
Suyuan Woo Relationship
645 Words | 3 PagesIn Amy Tan’s The Joy Luck Club, mother and daughter relationships are put to the test. Four women meet to play a game of Chinese mahjong, keeping a tradition alive. Suyuan Woo, founder of the club, had a daughter named Jing Mei June Woo. Suyuan had two daughters which she expected both to succeed to her standards.
Marketing: A Case Study Of Sephora's Marketing Mix
1085 Words | 5 PagesThe customers can as well upload their pictures and virtually try different products on their face and get advice on the best way to apply the products. The mobile application was downloaded by over 2.5 million customer and generated a traffic of approximately 75% as the company’s customers were converting and shopping making up to 167% orders over the year and due to that the company got 400,000 beauty insider signed up (issuu, 2017). Therefore, a big number of the Sephora's promotional initiative is based online which help the company to reach their younger targeted audiences and to have a big impact on the customers that are not willing to place order online with confidence as well as infrequent customers to explore and try new products (Chen et’al. 2011). And hence, Sephora’s digital channels play an important role by serving as communication tools for the company to promote their products via different channels to in order to reach the targeted
Chanel Marketing Strategy
767 Words | 4 PagesThe Marketing Strategy Behind the Success of Chanel’s N˚5 Fragrance INTRODUCTION Gabriell (Coco) Chanel founded her company in 1913 in Paris, France. The main profile of the company at the beginnings was fashion design by Chanel herself from 1910 to 1971. She was a real innovator on the market.
Macro Environmental Analysis Of Nike
2130 Words | 9 PagesHowever, in China, there are a lot of people whose income are low, they absolutely will not buy those products. It reduced the market share. Promotion strategy and
Louis Vuitton Target Market Analysis
999 Words | 4 PagesThe company’s logo and monogram being seen on their products is something which is easily recognized by every customer. It is not only well known but has a rich history. Louis Vuitton is known globally and has a strong image in Singapore, China, Hong Kong and Japan which are leading financial hubs and individuals with high net worth. Largest luxury brand with exclusivity Traditional craftsmanship is not compromised by Louis Vuitton as these products are made to fine details and of exquisite material, discount and promotion does not happen and defective products are disposed immediately as written in their policy. Louis Vuitton products are highly priced due to superior quality, degree of scarcity and exclusivity.
Fendi Competitive Advantage
1100 Words | 5 PagesCustomers do not want to switch to purchase different brands, as such they hold some bargaining power to drive the demand. In the luxury industry, it is possible that existing companies or new designers could enter internationally. However, the brand positioning serve as a serious barrier to create awareness due to customer loyalty and acceptability of the brand. In this case, threat of new entrants is relatively low.
Benefits Of Online Shopping Essay
1142 Words | 5 PagesThe most valuable reason for the popularity of online shopping among the people is its high convenience. First of all, online shopping allows the customers to buy products at any time that is convenient for them. While traditional brick-and-mortar selling businesses tend to work during specific time periods, online shopping is accessible at any time. An immense benefit of online shopping is that it is available 24/7. As a result, the customers do not need to think that they will not manage to buy something since the shop is already closed.
Electronic Word Of Mouth Advantages And Disadvantages
1282 Words | 6 PagesPeople can reach nowadays more information about the products and services that they are intending to buy. Consumers can either search for marketer-generated information or the information generated by other consumers. In addition, both consumers and marketers can post visual instruments via the Internet, such as images and videos. On the one hand, this is a great opportunity for marketers to release their products and services in a cost-effective way; and, on the other hand, this gives consumers an opportunity to get visually-supported information which will, in turn, help them to make better decisions. Furthermore, the Internet provides a convenient way for marketers and consumers to communicate with one another.
More about Yue Sai Case Study
Li-Young Lee A Story Analysis
786 Words | 4 PagesZheng He Dbq
284 Words | 2 PagesIdentity By Suyuan Woo
156 Words | 1 PagesZheng He Dbq Analysis
482 Words | 2 PagesYin Chin Analysis
1465 Words | 6 PagesSummary Of Lee Maracle's Yin Chin
779 Words | 4 PagesShi Huangdi Dbq
148 Words | 1 PagesSuyuan Woo Relationship
645 Words | 3 PagesMarketing: A Case Study Of Sephora's Marketing Mix
1085 Words | 5 PagesChanel Marketing Strategy
767 Words | 4 PagesMacro Environmental Analysis Of Nike
2130 Words | 9 PagesLouis Vuitton Target Market Analysis
999 Words | 4 PagesFendi Competitive Advantage
1100 Words | 5 PagesBenefits Of Online Shopping Essay
1142 Words | 5 PagesElectronic Word Of Mouth Advantages And Disadvantages
1282 Words | 6 Pages