Snooze Clues Case Study Summary

3.4. Snooze Clues Behavior Segmentation (table 4) Attitude, Loyalty, Perceived Risk, and Benefits Sought were the factors used in segmentation in terms of behaviour.

Snooze Clues wants customers who are positively interested in the business and with a high chance of giving loyalty. The business also wants customers who perceive the risk of being linked with the business to be low and finally, the business wants customers who seek for the benefits that it offers such as convenience and accessibility to a place of study without disturbance.

Segmenting through the use of behaviour ensures that the target customers are capable of being satisfied with what the business offers since it syncs up with their behavioral patterns.

3.5. Snooze

There are three resources/capabilities out of the ten listed that managed to encompass all four in the VRIO framework which shows that the business has its inner strengths such as its various study areas, one of a kind customer experience, and excellent service which becomes its sustainable competitive

Some may have tried venturing into it but not one has yet made a significant name for itself that it’s the only thing in people’s minds when hearing the words study lounge, at least in the area we plan on operating in. Customer experience and service quality also encompassed all four according to the researchers’ perspective because these two go hand in hand and are valuable to the highest extent for a business to make a name. The researchers also considered both of these to be rare and inimitable because these two are dependent on the management on how it will be. Another business or perhaps a competitor may try to imitate the style of service quality and customer experience that a business has but it is unlikely that they will be able to imitate it precisely and give the exact same impact to people. The researchers believe that there will be a defining difference if it’s a different management giving the service quality and customer