Case Review: Social Media And Social Networks

IS2502 – Social Media and Social Networks

Two-person Team Assignment

Report

TANG Chun Hin 53568788

SAN Hong Chun 53552858

Introduction

In this project, we would like to investigate about the adoption and the way of using social media and social networks, as a result to trigger off the awareness of the social power and how useful social capital is. In this case, we have chosen getsmartconnect.com as a platform for our project to see the effect of social media. Briefly explain, getsmartconnect.com is an WordPress online platform that allows people posting entries and the social audience are able to leave a comment and start discussing on the issue based on the post, on the other hand, the hashtag (#) function linked all post

Gangnam Style is one of the representative of the Kpop music industry that successfully get into people’s heart with the critical help from social media. Without the help from different kinds of social media like youtube, facebook, twitter, Gangnam Style would never have this valuable opportunity to break the world record for people are willing to view, to share and to rework on it. All of these contributes leading to the new high that people all around the world are attracted to it and are eager for news and information from this.

Heating up the popularity of one single song is just a small advantage that the Social Media provides. Most importantly, the existence of social media changes the atmosphere of the music industry, especially to the singers/performers, they have a lot of choices of social publishing channels to increase their exposures. This leads to the change in power shifting from the big companies to the individuals. Through looking into the case, we believe this will inspire others to be amazed by the power of Social

In real business, we can also use these powers to strengthen the relationship between the company and the consumers, as well as between companies. Since relationship between the company and consumers or partnership is the social capital of a company, by enhancing it with social powers, the value of the firm may increase due to the rise of future business opportunities, so we think a well managed and used of social powers are critical to the success of the company. Secondly, we found that using major social media sites such as facebook or twitter etc. are one of the criteria to gain popularity of our post; when we initiated our post on the first day, we did not get any comments or traffic for a few days, however once we linked our post to facebook and promote it, we started getting a number comments, as a result, we understand that the use of social media channel is important to the post. By comparing among our post within the big team, we considered ourselves doing fairly, there are groups with more comments than us but also less than us, we think the reason behind is the interaction between the post publisher and the viewers, the more you