It is the third largest retailer in the world measured by profits and second-largest retailer in the world measured by revenues. It has stores in 12 countries across Asia and Europe and is the grocery market leader in the UK (where it has a market share of around 28.4%), Ireland, Hungary, Malaysia, and Thailand (Wikipedia). Supermarket giant Tesco was founded in the aftermath of the First World War in 1918. Jack Cohen used his army discharge money to set up a grocery stall in the East End of London. The Tesco name first appeared in 1924, after Cohen purchased a shipment of tea from T. E. Stockwell and combined those initials with the first two letters of his surname.
Pampers - innovation and customer understanding Pampers is P&G’s biggest global brand, used by 25 million babies in about 100 different countries. In 2012, Pampers was the first of P&G’s brands to generate annual revenue of 10 billion dollar. But the road to success of Pampers since the launching in 1950’s has been challenging. A chemical engineer, Victor Mills,
Growth in Furniture and Construction industry are said to be a major boost for the Formaldehyde market. Asia Pacific was the largest market for Formaldehyde accounting for 6.8 billion USD revenue in the year 2012. Some of the leading companies operating in the global market include Bayer MateriaScience, BASF SE, Dynea Oy, Hexion Specialty Chemicals, Celanese Corporation, Georgia Pacific Corporation, Formox and others. References Waterhouse, G. I. (2004).
SUMMARY • In 2015, the NotSo Slippery Soap brand achieved a record breaking growth in sales value of 14.3% in the hand wash dish soap category and 38.7% in the marine hand wash category in 2015. This has growth in sales has been widely attributed to the innovated marketing plan created and implemented by J&B’s CEO Jonathan Becker. • The fast moving consumer goods (FMCG) sector saw an increase in consumers purchasing products that delivered on marketing claims. NotSo Slippery Soap brand has capitalized on this phenomenon by offering a product that does as advertised. • It was announced that J&B would launch a commemorative NotSo Slippery Soap bottle design to celebrate being awarded an exclusive contract with the US Navy to be the sole provider of ship soap.
Red Bull was advertising the drink with the slogan "Red Bull gives you wings. In the 90s, Red Bull produced animated TV ads for mature markets. During that time, Red Bull was one of the most valuable brands in Austria worth about $11 billion. This made Mateschitz, one of the richest mans in Austria. Success in the 2000s Big beverage companies such as Coca-Cola Co. and Anheuser-Busch were introducing new drinks designed to compete with red bull and share the success of the world famous energy
The 2 Finger KitKat is the top selling biscuit in the UK 2 FINGER RANGE 2 Finger KitKat is the UK's number one biscuit. The 2 Finger KitKat was launched in the 1930s alongside the 4 Finger variant, and has remained the best-selling biscuit brand ever since. In the beginning, the 2 Finger KitKat was only produced as a milk variant, but is now available in Milk, Mint, Orange and since 2004, premium variants of Dark and White chocolate. In 2005 there were over 800 million 2 Finger KitKats sold in the UK. That's over 2 million EVERY day!
Food processing industry is a part of whole food market and it accounts for 32 per cent of the country’s total food market. o The recent food market of India is currently valued at US$ 1.3 billion and is growing at a Compound Annual Growth Rate of 20 per cent every year. o The packaged food industry includes dairy products, baked goods, convenience food, cookies, and confectionaries. One of the most popular baked goods in India is cookies and the other is biscuits. o In the category of hot beverages tea is the most common beverage in India, especially in eastern, northern, western and regions.
HyundaiCard’s diverse marketing strategy brought the online and offline channels together. Furthermore, to implement a direct marketing strategy and add profits, HyundaiCard concentrated on customer value and online communication using e-CRM. SWOT Analysis Strength • HyundaiCard became South Korea’s fourth largest credit card company. • In September 2004, HyundaiCard was rewarded 1st place in Service Quality Index for their Credit Card • HyundaiCard M gradually gained the largest subscriber base in South Korea. • HyundaiCard was acclaimed as Korea’s Most Admired Company for two consecutive years (2007 and 2008).
2010- the company upgraded its ISO certificate to 9001:2008 and received Chief Minister’s Ratna Award 2011- On the occasion of 150th Birth Anniversary of Sir M. Vishverwaraya, KS&DL introduced Mysore Sandal Dhoop 2012- KS&DL introduced Mysore Sandal Millennium, India’s First premium soap. It is priced at Rs.720 per piece of 150 gm. “Mysore Sandal Millennium” is the first most expensive soap was manufactured and sold in India as its quality and ingredients are supreme. 2013- The company got its highest sales turnover and profit (322 crore in FY2013) on 22nd of Aug “National Award for Excellence Cost Manufacturing” Karnataka Soap and Detergents Ltd was placed as a winner in the public manufacturing (Medium Organization) category. 2014- In spite of stiff competition in the international market for Toilet Soaps, Talc & Incense Sticks, KSDL Export Sales got two major pride & prestige Best Export Performance Awards from CHEMEXCIL, Govt.
Samsung India It started its operation in India in December 1995 and currently enjoys a sales turnover of over USD 1 billion. Its’ headquarter in India is at New Delhi. It is known for its products and the pricing strategy used by them. It spend a huge amount in its R&D department. The marketing strategy used by Samsung includes sponsorships, co-branding etc.