Electrolux Strengths And Weaknesses

AB Electrolux Case Analysis Electrolux is the world’s second largest appliance maker, and is based in Stockholm, Sweden. Electrolux has over 50,000 employees worldwide. We will get a better picture of the company’s current strengths, weaknesses, opportunities, and threats, and how these things are impacted by various factors. Current factors that we will be looking at are the growing middle class in China, environmental concerns, organizational restructuring, and new consumer products. In 2017, Electrolux’s operating income increased by 18%, and earning improved across all business areas. The company’s mission is to be the world leader in making life easier and more enjoyable with the help of powered appliances. Their main objective is to maintain average growth of at least 4%. Other objectives include reducing cost of production, increasing consumer driven product

One alternative strategy would be to further differentiate themselves from competitors. This would help maintain pricing and to stand out but would increase marketing and R&D costs. A second alternative strategy, would be to lower prices and become leader in price. Would help to increase market share but could decrease the perception of quality from consumer. A third alternative strategy would be to focus on growth. While this would increase market share and returns, it could risk further instability for the company. I would recommend that they focus on both differentiation and growth for the organization. The could play to their strengths and use product innovation to create growth. In order to not lower prices, they will have to also differentiate these products from any others on the market. They would need clear, defined goals and objectives to be able to accomplish this. A strong marketing campaign will also be