Case Study: Toyota
Turiba University
Business Administration Faculty
Darya Borst
UMA1V1
? Adventus Solutions?
Pre-diploma Practice Report
Department of Business Administration
Supervisor: Velga Vevere
Riga, 2015
Table of Contents
1. Research project 3
1.1. Research topic 3
1.2. Research object and environment 3
1.3. Main issues of the research 3
1.4. Short literature review 5
1.5. Research plan 6
1.6. Methodology 7
2. Description of practice placement 9
2.1. Products of the company and industry demands 9
2.2. Customers 11
2.3. Partners and suppliers 12
2.4. Conclusions and suggestions 13
3. Theoretical framework 15
3.1. The notion of ethics 15
3.2. Business ethics and hospitality industry 15
3.3. Ethical disorders in business practices 18
Research
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cases of unethical international business practices is one of the largest Japan automotive corporations ? Toyota. The company was "confronted with safety concerns regarding faulty breaks and sticking pedals in 2009" and refused to take immediate recall action, enabling a potential unstoppable force to?unconsciously make its way around?overflowing city streets. One of the most important aspects of any car company is safety - the concern for safety, how both employees and consumers are kept safe, and how issues are handled should a safety concern arise. Toyota also announced that?substituting side airbags for properly installed breaks save them "US$124 million and 50,000?man hours," the cost of what it would have taken to recall and fix vehicles. They soon added that they began "delaying?a rule for tougher door locks saved them US$11 million." Proving that the globally recognized million dollar company chose to save a little more money by removing standard safety features. The financial greed lead to the death of many Toyota customers whose families were shocked in terror upon hearing about a once trusted care …show more content…
The company launched an advertising campaign involving children, till now the company is criticized for the prominence of their products and ads in delis, convenience stores, and magazines. There?s also the fact that they continue to pay for product placement in movies featuring ?cool? characters who smoke and may influence the teens watching them to do the same. Even a recently released Surgeon General?s Report in 2012 openly admits the scientific evidence that ?consistently and coherently points to the intentional marketing of tobacco products to youth as being a cause of young people?s tobacco
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