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Case Study: Ali Murtaza Associates Pvt Ltd.

768 Words4 Pages

CASE STUDY About Ali Murtaza Associates Pvt Ltd (AMA) : Ali Murtaza Associates was founded as a small trading company in Karachi in 1986, they setup their first manufacturing facility in Karachi and stepped into the international apparel market with a goal to become one of the leading forces in the apparel industry. Today they have two manufacturing facilities strategically located in Lahore and Karachi and offer one of the largest production capacities in Pakistan. They have been ranked as one of the top five exporters of woven garments from Pakistan for the past eight years consecutively. Over the last 14 years AMA has shown a compound 30-40% growth rate. This is an impressive performance given the fact that apparel manufacturing is an extremely competitive industry with huge barriers for new entrants and an unforgiving market that does not provide second chances for errors. They take pride in working with some of the leading names in industry. Believing that relationships and commitments are paramount for growth and success in any business. At AMA their clientele base is diverse with customers from Istanbul to A Coruna to New York. Hyper markets to fashion brands, AMA cater to many segments of the market and this is one of their major strengths. The most important ingredient in the success story of AMA has been confidence. Confidence in their services, products, and commitments is what their customers get and can always expect of them. The most important element of AMA’s

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