Case Study: All Around Pizza

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The business that I would like to start is All Around Pizza. I chose All Around Pizza because this is the business project I am going to try to actually start up for Entrepreneurship 414, where I pitch my idea to investors. All Around Pizza will be a brick-oven mobilized pizzeria, located in Boise, ID. This will be a profitable business because everyone loves pizza, and if there is a demand, then sales will be made; especially if we have a mobilized brick-oven pizzeria. This idea was stumbled upon on when my friend Alex and I were leaving the bars and really wanting pizza, and we were sick of Pie Hole's Pizza and our idea clicked in our head, because going to Boise State my Freshmen year, I know that Pie Hole can get old. I always wanted something…show more content…
If you subtract our monthly expenses and investor payback, we would have ~$7550 monthly profit. We will have several competitors when we get set up. Kono Pizza, who has event limitations and there is also il Segreto Wood Fired Pizza who have really high prices, and then there is Pie Hole, the market leader. Pie Hole has space limitations due to their pizzeria area, and their line can get so long and annoying when you're really wanting some pizza. There is where All Around Pizza will capitalize, with a quick moving line with a good price and an excellent taste, we will steal market share. All Around Pizza has four things that no other pizza place has; mobility to move anywhere, no limit to space of how many customers they can have at once, cost effective for you, and quality taste of brick oven fire roasted…show more content…
Everyone is going to be talking about All Around Pizza in Boise, forget Pie Hole! Our mobilized pizzeria will be remodeled to catch everyone's eyes. We will have a variety of slices to sell from slices like loaded cheese and meaty pepperoni to vegetarian and lost in the sauce; but we also plan on adding a new twist to the pizza world. Our target market will be late night drunk people, catering services, and attending any events in the area. We believe to have found a market gap in the pizza trucks that attend events in Boise. So, if we attend every event possible in Boise, and are downtown Thursday-Sunday and cater to anyone who wants to do that, we will start to build brand
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