Company Background Birth of Hewlett Packard (HP) can be traced back to a very humble beginning by Bill Hewlett & Dave Packard in a one car garage in 1939. Dealing in electronic test & measuring instruments for first 20 years, HP has now expanded its range to include Computers, calculators’ medical electronic equipment, instrumentation for chemical analysis & solid-state components. In 1980 sales had grown at a compounded rate of 23% over the last decade whereas net profits had compounded at 27%.
Executive summary The case study, “The Rise and Fall of Carly Fiorina” discusses Carly’s controversy leadership after she was chosen to be a CEO by the top management in Hewlett-Packard (HP) company for a good long 6 years of work. Carly’s leadership has shown her behaviors clearly and precisely through many articles. The founders of HP, Bill Hewlett and David Packard, and successor of Carly, Mark Hurd have carried out different types of leadership style from Carly. Based on this discussion, it will
displayed in various forms on billboards, buildings. Also, corporate identity is largely unaffected by the firm’s financial position whereas corporate image is. Corporate identity is either strong of weak not positive, negative or neutral as is the case with
Collection of the data is of primary importance the research process. Data which is collected for the purpose of research helps in proper analysis which is helpful to conduct research effectively. The data source, which is very important in the collection of data, is primary data & secondary data. Both primary & secondary data are taken into consideration for the study Primary Data: Primary data was collected through questionnaire method data was collected from the executives of HCL Services. Secondary