enhanced capital allowance for energy efficiency investments) to reward good environmental practices are likely to become more common. In other cases, some materials will become more costly or even banned for environmental reason. An example of an EFS in practice is provided by Baxter Healthcare Corporation. They have produced and reported a companywide statement of environmental costs and benefits since 1995. The Company reports that their experience makes a powerful bottom line argument for environmentally responsible corporate behavior that should appeal to companies that have yet to make environmental issues a priority.
Coca-Cola uses key elements in the composition of “Friends” to draw attention to their new packaging’s environmental appeal. The most direct way this is done is through their use of subtitles; “ Friends”, an advertisement for Coca-Cola’s new PlantBottle, says “They [plants]…make our bottles” (“Friends”). This tells consumers in an direct manner that their product is made from plant materials and directly implies that their PlantBottle is more ecologically friendly then normal plastic. This statement, though it is vague and lacks proof, caters to a society has become concerned with the eco-friendliness of their purchases. Coca-Cola’s words catch the viewers’ attention even if it is an overall dubious claim; it also acts as a transitionary phase that leads to another
INTRODUCTION This critical review examines an article on a new era of sustainable marketing written by Marek Seretny and Alexksandra Seretny. The purpose of this article is to create rapid create value for customers through socially, environmentally and ethical responsibility actions. Although authors have criticism that some marketing practices harm individual’s consumers and imposing excess frustrated aggressive consumer with obstructive way, his article relates important and significant social responsibility by building sustainability relationship with consumers. This paper will also review the summary of the story as well as their main arguments, and will evaluate the quality of writing and focus on any areas of weakness within the story.
Their role is to maintain the social awareness regarding the important of environment sustainable development through balancing between the cost of production and the cost of environmental effigy, that which in term of economy, is more efficient for the entrepreneur to secure their local cost to environmental development cost. US Italy, and Brazil have been prove their capability to rise the public awareness regarding the importance of environmental development, through the working class environmentalism coalition which led to the implementation of such important political reformation on ecology. My personal suggestion for the author is that use more clear and unambiguous language, because it can be possible that the reader of the journal is not the one who highly understand about the topic, or those who were have slight implementation of everyday vocabulary. Try to make it simpler to understand, so everyone can gain the exact information that contains within
In “The Tragedy of the Commons,” the author, Garrett Hardin, explains how we should deal with environmental issues including but not limited to overpopulation and pollution, by giving us an example of the commons; in this case land that is shared among people. Each person wanted to gain revenue regardless of our narcissistic nature. This leads to the environmental issues that we have today, and the dilemma that the Once Ler created in “The Lorax.” Garrett Hardin, brings up the question, what should we maximize? Should we maximize the space of the commons, or the production of products to compensate for the growing population? No person should be able to determine what is needed for a growing population because of ethical and moral questions.
Running Head: PEPSI COLA COMPANY 1 PEPSI COLA COMPANY 16 Strategic Plan of Pepsi Cola Company Jacqueline C. Tuncap American Military University BUSN 620: Strategic Management September 25, 2016 Executive summary This paper analyzing the Pepsi Cola Company, its strategic plan and the products the company provides. The company is known as one of the top competitors in the market. We will go through and try to understand the separate areas within the company that collectively work together towards creating a successful company. We will be going through the company values, identifying how their values and their mission statement coincide with one another. We want to identify what their their mission is, the culture the company promotes, identify their competition, see where and how they are doing financially, etc.
Because of people and environmental damages, attentions were drawn to corporations for ensuring their sustainabilities. John Elkington designed a framework called Triple Bottom Line(TBL) (cite), which allows employees or entrepreneurs to adopt it for evaluating their performances regarding three dimensions people, planet, and profit. Starbucks is one of successful corporations which uses the Triple Bottom Line. The underlying Starbucks’s policy is to "inspire and nurture the human spirit-- one person, one cup, and one neighborhood at a time" ( Herbeck, 2012). The statement which was previously mentioned shows that Starbucks does not solely concentrate upon their profits, but their stakeholders’ well beings and the environment as well.
Chipotle should focus on targeted marketing campaigns to their consumer target. These advertising campaigns should focus on the locally sourced, environmentally friendly practices that the brand is embodying and living. Since the target market is also sensitive to product price, these campaigns are an opportunity to connect the higher rate with the quality of the product and the social benefits that are created by paying that additional amount as a consumer. There is still a chance that the price increase might lead to a decrease in their target consumer base. Any claims made by Chipotle as far as their environmental and social good initiative needs to be firmly based by facts and active practices, or the company is at risk of being “outed” by any number of social and environmentally focused groups.
Remaining responsible is vastly important to any organization. Many strategic plans will alter some of the organization’s policies, procedures, and practices. When conducting the environmental scan, management must collect information for the company to understand what is and what is not ethical. According to Wheelen & Hunger (2010), Riordan’s ethical responsibilities “are to follow the beliefs and behavior of the organization in society.” As a plastic manufacture, society expects Riordan to use recycled plastic to help protect the environment. By using up older water bottled, Riordan can help protect the environment by not polluting the environment by producing more.
(UNIDO, n.d.) Within Tesla, corporate social responsibility is very important. As Tesla’s mission statement, which is mentioned in paragraph 5, already indicates, the company cares a lot about the environment and its effects on society. They want to be social responsible by reducing car emissions and even released its valuable patents in 2014. This means that everyone can use Tesla’s technology now. The purpose of this was to reduce the number of greenhouse gasses produced by gasoline powered cars.