WESTERN SYDNEY UNIVERSITY – THE COLLEGE CASE STUDY EVALUATION Coca-Cola Amatil By Tania Habib 18672507 Corporate Social Responsibility, Sustainability & Ethics 20/09/2016 Introduction The aim of this report is to demonstrate an understanding of Corporate Social Responsibility (CSR), Sustainability, and Ethics and evaluate the practical application they hold by a multinational corporation (MNC) such as Coca-Cola Amatil. The key elements in the case study such as Coca-Cola’s innovative water recovery system and the allegations of the abandonment of India’s bottling plant plans are all key points. The case study is very important as it outlines the importance of CSR and sustainability and elements and how an organization …show more content…
Drying up farmers’ wells and destroying local agriculture was what was afraid to happen. The company had also violated worker’s right’s. as a result, to this Coca-Cola violated the ethical theory code of conduct which is a list of abiding norms within the organization. The code of conduct for Coca-Cola includes; the organization must act with integrity, be honest, follow the law, comply with the code and be accountable. However, the company clearly has violated the code of conduct which it has done the opposite of what has been stated in the code of conduct. Question 4: Determine why MNCs such as Coca Cola are increasingly addressing their social and environmental impacts? As stated by Hubert Patricot Social issues and environmental issues are the main focus of their sustainability plan which includes the way they report their progress and outcomes and set their aims/goals. Engaging with their stakeholders on issues that concern them derived improved performance, greater employee engagement, and stronger connections locally. Also stated by John Brock “Forward-thinking businesses will be able to turn the societal and environmental challenges we face into an opportunity”. Question5: How do Coca Cola other MNCs address their social and environmental …show more content…
Coca-Cola Enterprises believes that immediate action is to be undergone in regard to climate change one of the biggest risks for their organization. The organization recognizes the pert they must participate in addressing environmental impacts such as climate change. By saying this they are trying to grow a low-carbon company and motivate consumers and stakeholders to lead a better outlook for a more dependable future. Coca-Cola enterprises has come up with a strategy to reduce the carbon footprint of their organization. It focuses on three subjects; measuring the carbon footprint, setting targets and coming up with roadmaps to help reduce carbon and driving innovation. Coca-Cola are reducing their social impacts by working to increase recycling rates, this will in time help them to make more material to produce into new bottles and cans. Coca-Cola will reduce the carbon footprint in the drink by a third. Conclusion In conclusion The aim of the report was to demonstrate an understanding of Corporate Social Responsibility (CSR), Sustainability, and Ethics and evaluate the practical application they hold by a multinational corporation (MNC) such as Coca-Cola Amatil. In the report it outlined how Coca-Cola as an MNC worked through their environmental and social implications and how they addressed them. Therefore, Coca-Cola was trying to build back their reputation which was tarnished by
Introduction Homer Stryker, an orthopedic surgeon, founded Stryker Corporation after World War II. Stryker Corporation was established to create new medical tools and improved medical procedures for patients to help them heal faster and more efficiently. In order to sustain their twenty percent rate of return, and to generate continuous growth and innovation, Stryker relies heavily on acquisitions. One of Stryker’s more notable and largest acquisitions was Howmedica worth $1.65 billion. Large acquisitions can be risky, so we will access Stryker Corporations industry factors and explain why their detailed capital expenditure process works.
Similarly the case also explains on how the FIJI Water company has achieved greater marketing success and how it responded by focusing on to various corporate social responsibilities. On the other, the case explains out on how challenges of CSR could create a hazard on the survival with a strong marketing strategy as well about its brand image and impact on the environment. Analysis of FIJI Water Marketing in a Socially Responsible and Ethical Ways
The author interprets his main point at the beginning of his article by using to embrace his message about Coca Cola taking it too far. He uses the memorial in Washington D.C by ridiculous
ECONOMICS PROJECT Name: Saatwic Malhotra Course: BBA.LLB (H) Section: A Enrollment Number: 7058 ACKNOWLEDGEMENT I express my sincere thanks to Mrs. Tanu Sachdeva, my economics teacher who guided me throughout the project and also gave me valuable suggestions and guidance for completing the project. She helped me to understand the issues involved in the project making besides effectively presenting it. My project has been a success because of her. PEPSICO • PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Purchase, New York. PepsiCo has interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products.
Knowing what CEOs are doing helps the group strategies on how to bring companies that are not already on board, jump o the bandwagon increase their awareness in sustainability. The aim is to have CEO implementing sustainable business practices that enables opening of new markets. Why are some of the most prominent CEOs willing to spend time on this
On the contrary, the practice of CSR is an important consideration for long-term investment as it can help generate more profit in the future. In this report, Nestlé would be one of the good examples to illustrate those concepts. Nestlé is one of the world’s largest food and beverage companies. The company believes that by creating value for the shareholder and the public, it will have long-term sustainability.
A firm’s assignment of CSR begins with economic responsibility and narrows up with legal, ethical and other responsibilities, such as sound judgment. What was found as ethical pursuance and sound judgment in Carroll’s model, it is now indispensible because of the fact that ethical responsibilities are required as much as the economic and legal responsibilities in today’s environment and prerequisite for success. CSR can be seen as a rationale on moral and economic grounds, often companies adopt CSR as a defensive strategy though it can be a part of corporate environment and could be used as an aggressive strategy. (Werther and Chandler, 2006) CSR has a range of participants for sustainability and a positive role in the society (Blowfield &
Introduction Sustainability has been mentioned as a goal of businesses. During the mid 1990s John Elkington created the triple bottom line plan under the concept of sustainability. Sustainability can be defined in many ways, but the simplest way is “Ability to sustain” (Sustainability, 2010). The triple bottom line is an accounting framework, and there are three dimensions of sustainability among them people, planet and profit (3Ps). The concept of TBL is to measure the profitable, social and environmental performance of the company.
Coca-Cola strives to utilize every strategy available to become successful whenever it launches its business in overseas markets. Pepsi seemed to have discovered Coca-Cola’s disadvantages and it was using them to check Coke’s dominance. The new market structure brought about cut throat competition between the two cola giants. However, the competition ate into a large chunk of the two companies’
1.2. Product Differentiation This refers to differentiation that aspires to make a product more attractive by contrasting its unique qualities with other competing products (Investopedia, 2015:1), as in the case of Coca-Cola, other soft drink brands. Successfully adopting this strategy would have a company gaining a competitive advantage, as the customer would then view the product as unique or superior. This is what coca cola has managed to do, and has managed to do it on a scale that is globally unique, and globally recognized.
Kraft Heinz Case Study Executive Summary Problem Statement The focal problem that Kraft Heinz Company (KHC) faces is the decrease in demand of packaged-foods, while trying to increase revenue. Analysis This analysis studies Kraft Heinz Company’s strategy, competitive position in the market, problems being faced, and the company’s financials.
In the carbonated soft drinks industry, Coke Cola and Pepsi Co are the biggest players in the market for aerated beverages. Both the companies have been competing strongly against each other for decades. The market is dominated by these two industry leaders with a total market share of 72%; Coke’s market share is 42% and Pepsi’s 30%. This is known as an oligopoly market; where there are few large firms competing with each other in the industry. Since both the company’s market share so large, the market is very close to a duopoly (other players having a very small impact on the market).
Coca Cola was first introduced by John Styth Pemberton, a pharmacist, in the year 1886 in Atlanta, Georgia when he concocted caramel-colored syrup in a three-legged brass kettle in his backyard. He first “distributed” the product by carrying it in a jug down the street to Jacob’s Pharmacy and customers bought the drink for five cents at the soda fountain. Carbonated water was teamed with the new syrup, whether by accident or otherwise, producing a drink that was proclaimed “delicious and refreshing”, a theme that continues to echo today wherever Coca-Cola is enjoyed. Coca-Cola originated as a soda fountain beverage in 1886 selling for five cents a glass. Early growth was impressive, but it was only when a strong bottling system developed that Coca-Cola became the world-famous brand it is today.
In the recent years more and more companies in the retail and food industry are concerned about the environmental consequences of their action and also the social ethics for the people involved in the production process. This is a shift from the philanthropic actions companies used to take in 1970’s and by following basic international standards to a ‘business case’ perspective of CSR (Customer Social Responsibility). According to the World Business Council for Sustainability Develpoment ( WBCSD) CSR is: ‘’ the commitment of business to contribute to sustainable economic development, working with employees, theirfamilies, the local community and society at large to improve their quality of life’’ (World Bank, 2002)
Business ethics also referred to as corporate ethics can be considered as either a form of applied ethics or professional ethics. Its purpose is to analyse ethical principles and also moral as well as the ethical problems that might arise in a business environment. Business ethic is applicable to all parts of business conduct and also takes into consideration the conduct of individuals and the business organizations as a whole. Business ethics can be divided into normative and descriptive discipline. For the purpose of this assignment, the Nestle Company has been chosen.