Analyzing Yuhan-Kimberly Case Study
Analyzing Yuhan-Kimberly Strategy Before the Crisis Since 1984, Yuhan-Kimberly has been actively performing its corporate social responsibility program ‘Keep Korea Green.’ This program focuses on planing trees all over Korea. In 2014, approximately 50 million trees had been planted by Yuhan-Kimberly in Korea. It not only spread the love of trees inside, but even outside South Korea. From 1999, Yuhan-Kimberly already planted 12.85 million trees in North Korea and 10.13 million in Mongolia. By this action, the company contributed to the increasing number of urban forest in Seoul and the creation of green sites on schools and campuses. Stressing on public engagement, not only the employees, these various environmental activities are open for …show more content…
However because of the baby wet wipes case, the rank decreased by 2, Yuhan-Kimberly was ranked #6 in 2005. But it successfully regain the #4 rank in 2006 , and even better than before, Yuhan-Kimberly proceed to the third Most Respected Companies in Korea in 2008 and 2009. The latest rank in 2014, Yuhan-Kimberly still in the #3 position (POSCO, 2014). It conducted a survey in 2013, and the results are Yuhan-Kimberly consumers sees it as most trustworthy company and the leader in CSR activities in Korea by 93.1% and 87.8%, …show more content…
It was founded by Werner Von Siemens and Johann Georg Halske in 1853. Several bribery cases filed under the name of Siemens which became a news for international media. In 2004, Siemens bribe the son of Bangladesh’s Prime Minister with the amount of $5 million, to win a contract of mobile phone (Montero, 2009). In order to win contracts of government telecommunications, from 2001 to 2004 Siemens have bribed various Nigeria officials with the total of $12.7 million (BBC, 2007). In China, Siemens poured out funds to government officials with a total of $14 million to win a contract of medical equipment supply from 2002 until 2009 (WCT, 2011). This is turns out to be a cultural problem because bribing foreign official was legal in German law. It was before 1999 that under the German tax code, bribing foreign official considered as business expense. However, it already became a culture of Siemens Company. Therefore, series of actions been performed by Siemens to regain the trust from
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