Verbal And Nonverbal Communication Case Study

DECLARATION

I Jaina Pravin Patel, hereby declare that this is my work. I have done the whole assignment with the help of some books and the internet. Whereby, I have managed to reference my work according to the authors of the specific information.

Attitudes, skills and behaviors.

As Rowena is now keen to find a full-time job and has gotten a job opportunity of joining the marketing team of a global publishing group that sells books and magazines to other bookshops. Rowena must consider some attitudes skills and behaviors. This may include;

When attending conferences, exhibitions, and seminars, Rowena should be ethical, which will help her conduct herself be able to adjust the changes in moral behaviors, which enhance the company’s reputation,

To be able to do this, Rowena should know both verbal and nonverbal communication skills. This is because she has to present her work through television, which needs a favorable method of communication, this is, both verbal and nonverbal communication. However, she would only need nonverbal communication skills when presenting her work in newspapers since she would need to have the best literature knowledge because newspapers need written communication skills. However, she might need ICT skills, if planning her marketing campaigns through digital media, since she will be required to operate websites and make new websites for her campaign, therefore she should have qualified ICT skills.

Moreover, ICT skills may also be a competitive advantage, Rowena, as it is an essential source demanded by organizations since ICT skills are the best at business management and marketing.

Furthermore, Rowena is expected to maintain customer relationship. For this, she must appreciate diversity, which will help her to enhance her communication skills that bring in new attitudes, hence benefit the business. This is because, if Rowena has a suitable communication skill when interacting with customers, for example being polite and calm when convincing the customers or even trying to consult with her clients

From the content of Belbin (2017) , Rowena can contribute to the marketing team as a team worker, since as per the case study, during her work placement she had gained practical skills in public relations and working as part of a team.

She has skills to work as a part of a team since, according to Belbin (2017), a team worker helps the team to gel, using their functional skills to identify the work required and complete it on behalf of the team.

Team workers are cooperative, understandable and are diplomatic. Team workers also have weaknesses. Such as, they tend to avoid conflicts within the team. They might also be afraid of making unpopular decisions.(Belbin 2017)

As per the Belbin ( 2017), Rowena can also be a shaper since she has skills in public relations, and therefore she can ensure that the team keeps moving and does not lose focus. In other words, she can contribute to a team as a