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BASF Company Case Study

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Case study: BASF (Baden Aniline and Soda Factory) Executive Summary The aim of this report is to study the main problems prevailing at BASF Company, which represents as the world’s leading chemical company. Basically we will discuss the major problem related to the genetic pollution of the environment and the sanitary risks that might be caused through the innovation-driven strategies made by this company. BASF was founded on April 6, 1865 and is headquartered in Germany under the name "Badische Anilin- und Soda-Fabrik". It operates through six different segments; Chemicals, Plastics, Agricultural solutions, Functional materials and solutions, Oil & Gas and Performance products. Today the company is listed on the Frankfurt …show more content…

BASF has customers in more than 200 countries and offers its services and products for a big variety of industry. Over 34,000 people are involved in the development, testing, manufacturing and sale of several thousand products for example electronic chemicals as well as raw materials for detergents, paints and coatings, plant protection, plastics and pharmaceuticals. The company slogan is “BASF We create chemistry” and their advertising use to the public were highlighting always the tagline” At BASF, we don’t make a lot of the products you buy. We make a lot of the products you buy better”. Thus, “It has been assumed that BASF aim is to increase and sustain their business value through growth and innovation, depending on relationship marketing strategy which focuses on customer retention and satisfaction also achieving more efficient agriculture and healthier nutrition”. This BASF case study parses the company market approach in a global environment and articulates problematic according to the genetic pollution of the environment and the sanitary risks. The assignment concludes with possible solutions and recommendations for a variant and greater success in the international …show more content…

Otherwise, it includes modifications arising from artificial selection… The question we should be asking here: Does this biotechnology human intervention have a negative impact on our health? Can GMOs make people sick? There has been public debate, as 'Amflora' contains a marker gene conferring resistance to a medical antibiotic”kanamycin”. A gene marker in the field of biotechnology is a gene that is added to a genetic construct (in general transgenic plants or transplastomics) in order to better detect and select "events of genetic transformation". Since kanamycin has many side effects, it is not used in human medicine in France or rarely. It is, however, used in veterinary medicine to treat bacterial infections. Many organizations, such as the Independent Research and Information Committee on Genetic Engineering (CRIIGEN) in France or the Independent Science Panel in the United Kingdom believe that the studies to which the accreditation bodies refer are insufficient, and that in the area of field crops the precautions taken do not make it possible to avoid genetic pollution of the environment. They are relayed in this sense by the supporters of the anti-GMO

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