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Company Case Study Bharat Forge And Suzlon

1376 Words6 Pages

Akshay D.R. (B03, @03279469), Arjun Jeevendra (B07, @03279381), Gopi Gummadi (B14, @03279184), Robin Issac (B36, @03279095), Team 13, Cohort B ECON 634 Bharat Forge and Suzlon Case Study Bharat Forge, under the leadership of the able Baba Kalyani, evolved from being a supplier of automotive parts in the domestic market to the second largest forging company in the world. Kalyani’s vision for the future, acquisition of technological expertise, Bharat Forge’s strong domestic foundations, human resource management, Lean manufacturing strategies, etc made them the global player they are today. On the other hand Suzlon – originally a textile company stumbled upon the wind energy business in an attempt to sustain electricity costs for their textile …show more content…

Bharat Forge wanted its presence to be felt globally. So, they started acquiring overseas companies and started using their technical expertise. This move could help them reach their customers and supply in a better way and get global outreach. This kept the customers closer to them. Unlike Bharat Forge, Suzlon aimed at acquiring the companies that were not in a very good financial shape. Suzlon used their patents which could prove advantageous for them to manufacture turbine’s key parts. It wanted to achieve its goal of turning to be a complete manufacturer by acquiring bankrupt …show more content…

Suzlon got enough support from the government side. They were given targets for generating power and financial help for installation. Suzlon also lobbied with the government to allow windmill companies to have a tax deduction on their sales tax bill. Whereas, Bharat Forge emerged out of a socialist environment. Although Bharat forge had initial government mandate, the company found itself in a very good position even during the liberalization in 1991. It had the capacity to be a giant supplier to the many global companies, trying to establish manufacturing operations in India and it could also take the advantage of India being a hub for low-cost

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