Case Study: Bharat Forge, The Indian Multinationals
Bharat Forge the Indian multinational is a global leader in metal forming having its presence across nine manufacturing locations, serving several sectors like automotive, oil and gas, power, construction & mining. BFL was founded in the year 1961 by Nilkanthrao Kalyani. Bharat Forge is one of the most innovative and exhilarated companies to emerge in the history of forging industry. Mr Kalyani’s main goal was to acquire technological expertise. The company initially planned three strategies in a socialistic environment of production quotas, price controls and strong employee rights. Mr Baba Kalyani the chairman and managing director with his prescience, a global strategy was born, by successfully competing with multinationals in India, Bharat …show more content…
Bharat Forge to reduce cost employed highly skilled Indian engineers at a lower cost. Hence Bharat Forge used this idea to cut down the cost by hiring blue collared employees in the production process. Suzlon transformed from being a textile manufacturing company to wind turbine manufacturer, used the idea to alliance the technological expertise from abroad with a strong engineering team in India. However Bharat Forge used cheap labour to reduce the cost whereas Suzlon hired engineers with technological expertise from …show more content…
Company made a drastic change in 1990’s through liberalisation assistant, the company acquired several transformation strategies, until 1989 the 85 percent of the workforce was blue collar by 2000 the same ratio workforce was transformed to white collar by this was the company transformed from muscle power to brain power. The main goal was to acquire technological expertise. Company speeded up its views to high quality production, customer service, volume. Bharat Forge opened new shops with automated press line with new young white collar work force or science graduates. By adopting these strategies lowered manufacturing cost and thus life of the industry increased automated press line. The very basic tool was to win over employees. Bharat Forge referred to HRM as “people’s systems”, thus highlighting his down to earth approach. Bharat forge made their local management teams as a part of the integration strategy, thus by doing this gained high degree of trust. Another big step in Bharat Forge’s journey was that the company was not interested in physical assets of the firm. This company already had a sound knowledge on technology and hence they gave more importance to clients. Suzlon came up with
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