Case Study Blue Ocean Strategy

BLUE OCEAN STRATEGY

According to INSEAD (2015), Blue Ocean strategy actually challenges organizations to break out of the red ocean by making uncontested market space that makes the opposition irrelevant. To simplify, it is about growing demand from the consumers, developing interest and breaking far from the competition. Logically when the business choose to give more attention on coping with their rivalry end up they will end up produce the similar products and services. In contrast, Blue ocean techniques teach an organization need to stop looking to the rivalry instead of they need to value the innovation and let the opposition worry about your organization. Referring to AirAsia, indirectly the organization actually embark this strategy

Hence, nowadays consumers need not to go to counter and booking for their ticket. By doing these, the customers will save their time, money and others. It will be much more effective and efficient for both sides. Apart from that, the free food or beverage on the board also being eliminated but still the customers can buy the food and drinks if they interested. Both parties which are AirAsia and customers will get the benefit since AirAsia can implement the tagline low cost carrier also customer can enjoy the ticket flight at a cheaper price. It is beneficial for both of them. Next, in term of seating class booking system. The system by AirAsia is when customer decide to buy the tickets, they can save the cost by not picking the seat and customer can eliminate the extra charge and directly lead to low price ticket. Ergo this is how AirAsia attract their clients by offering an interesting

In 2010, the Group, which incorporates associates AirAsia Thailand and AirAsia Indonesia, strengthened its initiative position with two amazing milestone by flying its 100 millionth customers and breaking the RM1 billion benefit hindrance. From a carrier with two airplane plying six courses in Malaysia in January 2002, AirAsia has soared in the most recent nine years to cover 65 destinations in 18 countries. In 2011, AirAsia presented two center points, Chiang Mai for AirAsia Thailand and Medan for AirAsia Indonesia. Next, Singapore works as a virtual center point where AirAsia features among the main 10 carriers on giving commitment to the travelers. In order to strengthen their relationship with ASEAN Network, in 2011, AirAsia decide to establish a Philippine become low cost carrier also. Besides, AirAsia emphasize their attention on high frequency and turnaround of flights that will cut their cost in operating system also added value for the clients since the clients will more comfortable and convenience. For its turnaround, AirAsia become the fastest in the region which is by 25