Sky Mobile Marketing Strategy

ASSESSMENT 2

GBE 804 Business Enterprise operations: Marketing Strategy

Definition Marketing is the process of transferring goods and services from manufacturer to consumer. Marketing involves satisfying the needs and wants of the consumer and market is a place where buyers and sellers come together for buying or selling goods and services.

(Kotler, 2013, p. 4)

Introduction

Sky mobile is a known for go-getting company, pioneering the product lately, but it does have a steady effort for coming up with innovative, crazy and courageous concepts for future phones. That these works projects don’t eventually transform into phones that the company can actually ship in another matter, but Sky has ability for coming up with interesting revolutionary

For instance, many of them will not buy Microsoft mobiles. This belief of customers influences the demand of Microsoft mobiles.

Technological

Technological improvements changes the way of living, consumption patterns and standard of living of the society. Both industries and consumers are benefited through technological developments. For example, invention of Android had out dated the other features mobiles.

(“Pest market analysis” 2014)

Marketing Mix

The first ‘p’ of marketing mix is product. Sky is a mobile company concentrates on the customers and responds effectively to changing customer needs by creating the right products to target customers. Sky offer wide range of products to its customers with different features with Sky E series, Sky platinum mobiles phone has features like touch screen layout and which makes it easy to manage the high resolution color display, for this all things sky company needs a permission from government and follow the rules and regulations of present government to make manufacturing the products. The following enhanced features

i. Digital enhancement identification ii. Fast data connectivity iii. Android with new version iv. Graphic card supported for games

v. Ease to

However our main positive thing is that we came up with new technology into the market. Our strategy is that to tap the market with cheap price and our incurring losses to get customers view on us it is s risk but our Sky team has taken some precocious to come out from risk it is clear that we will tap the market very politely.

Marketing mix strategy

Product

We will segment the market of mobile device to reach all consumers. The sky mobiles phones are divided into three categories, company path, and the multimedia line and connect line. The company line refers to the mobile phones that have right of way functions such as connectivity (Bluetooth, WAP, internet connection). Thus researchers in SKY analyze the different personalities, divided consumer groups and decide what kind of mobile should supplied to a particular consumer community.

Price

Mainly we understand the most of the consumer demand for portable multifunction device, so the budget of the target consumer for specific model is considered. Sky price products by comparing to other products with similar function in the market. Consumer has a wide range of price variations from the lower price to higher price group depending on customer positions and needs.