5.1.1 Case study: Business Intelligence at Bouygues Telecom
In France, Bouygues Telecom Company is the third largest company established since 1994. In order to keep their market share ahead, they needed competitive advantages, optimization costs and performance for services throughout the enterprise. The company used over 300 data marts independently which generated huge amount of data. In order to analyze these data for the whole enterprise, they needed to create a single enterprise view of data. Moreover, it is important to understand the customer behavior to acquire new customers because mobile markets are very competitive. Analyzing growth rate of data over 3 or 4 data warehouse and over 300 data marts could satisfy some business requirements
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Before 2007, O2 Ireland had difficulties about analysis with disparate data and to control overall data management because there are a lot of systems using the vast amount of information and analysis for the business units. As a result, although it used an expensive IT infrastructure to manage these analysis, analysis task for an event took up to 10 days after it happened. It makes loss of opportunities. Unified data warehouse strategy (Teredata) overcomes these challenges by bringing all data to a single framework. This intended new programs could be designed without requiring new data source and other facilities, considerably decreasing sum complete of possession. O2 Ireland in Europe provides information from more than 130 different methods to its data warehouse every day. It copies its entire payments and CRM system onto the information factory every day, and some procedures can finish within 15 minutes. Telecommunication company has designed a set of questions to give information to end users for analytics tasks in order to help them accomplish their objectives through BI solutions. Despite the achievements, BI team makes sure that management levels recognize BI as a continuous process, rather than a single project. The most essential thing is to make sure that C-level management recognizes business analytics as a way of working which …show more content…
The numerous amount of data is used for monitoring the traffic and billing events, driving new plans for sales and marketing departments, and gauging business performance. To store and use these huge amount of data, it is really difficult to handle technically, however, it makes profitable information. Moreover, analyzing the reasons for profit and loss is challenging about these vast data (n.d, 2004). Therefore, the main challenge of telecom industry is to handle the huge amount of data which consists of information from billing system, revenue assurance systems, custom relationship management (CRM) system and network management systems. These data increase more and more and it is difficult to retrieve the actionable information from traditional data warehouse in the near real-time (Hafez, 2010). As the technologies are growing, people can find the information for the best vendor using the internet. Therefore it is important to provide the best customer service to get the new customers and keep the existing customers. Organizations need to measure their performance on business process to succeed continuously. The integration and analyzing of whole organization’s knowledge and information into the actionable information lead to the long-term success for these organizations. Organizations need performance measurement to control their business process
A process to load the data in the data warehouse and to create the necessary indexes C. A process to upgrade the quality of data after it is moved into a data warehouse D. A process to upgrade the quality of data before it is moved into a data warehouse
Unit 3 Written Assignment Terry J. King University of the People Abstract Databases are an effective tool for a retail business, to help meet its needs and objectives, as outlined in its business strategy and the values that are contained within a company mission statement. Efficiency is an important driver for a database, and this can be achieved by carefully considering the database relationships that are defined through the primary and foreign keys. Keywords: Business, Information Technology, Database Unit 3 Written Assignment
Currently the company sells (exports) to restaurant owners and speciality food retailers (B2B). In order to increase their level of sales the company would like to diversify its target market and start targeting individuals (B2C). In both markets a good customer database and its proper use is a significant asset that most of the time gets under valued at most companies. We shouldn’t measure our success by the number of people on our database but the real value come from the quality of the information that is tracked.
Business Intelligence at CKE Restaurants Nowadays, Business intelligence is becoming an essential tool for businesses to seek for strategic advantages; this is because it allows making more accurate and better decision based on current data, information and knowledge. According to Pearlson (2012), “Business intelligence is the set of technologies and practices used to analyze and understand data and to use it in making decisions about future action” (p. 345). This paper analyses case study 11-2 and provides an overview of knowledge management by answering three questions regarding CKE Restaurants’ (Hardee’s Restaurant parent company) decision to promote and distribute the Monster Thickburger based on insights derived from their business intelligence
With the use of this framework in reengineering its call centers and the automation of manual processes through call centers. Malaysia Airlines was able to achieve the following: Cutting call center costs by 18% and tripling sales, through phone, e-mail, fax, and web chat they were able to service customers, Interactive voice response or online ticket payment, and Tracking of agent productivity done by managers. In doing the following, they were able to streamline their processes. Malaysia Airlines measure the strategic metric. It measures the functional goals so that Malaysia Airlines can boost their customer payment capabilities.
Evaluation of the data defined will play an instrumental role in the process improvement written procedure, therefore enhancing operational
Data warehouses supports and transform enormous of data from single transactional files into single decision-backing database technology (K. Wagner, F.Lee, J. Glaser, 2013). Also, data mining is an IT concepts that Epic system has for extracting and identify specific clinical data. This transaction occurs when the tool is programmed to look for patterns, trends and/or trend rules. For example, North Point Health and Wellness Clinic render the following services: dental, mental health, primary care, lab, ex-rays, mammograms, vision and pharmacy services.
Analytics Oversee Majority Operations , consumer segmentation analysis. The Marketing Team uses marketing analytics using SQL, SAS, Tableau, R or Python, SEO, SEM, and display. Urchin, Webtrends, Ominiture, BtoC e Commerce. Redbox operates through a 12 month advanced planning calendar the progress in a forward thinking manner. They also use the HRIS team to develop and maintain compensation
In the organisation, the communication, information and knowledge are very important. The whole work gets done in the organisation be these things. So a manager has to manage these in an effective manner so that they can get the effective results. Every organisation have to get successes in the market.
The firm procures raw materials and components across the world and continually examines its production requirement against its manufacturing capacities to pursue cost reduction. Capabilities Thanks to the cloud, Revlon has been able to resolve the difficulties of big-data management efficiently by classifying all the unstructured data in the company (Swan,
For this efficient communication with its customers is very important. It makes use of networking, media and internet to communicate. Apart from advertising itself through radio, television, banners, barouches it’s also been reaching out to its customers with the help of social media like Facebook and twitter. It also uses demographical strategy to meet its consumer’s interest. Burger king have established a data driven marketing process whose main focus is driving restaurant sales and traffic, while targeting a larger consumer
The sources of this literature review are EBSCO discovery service, Emerald insight, sample dissertation on the topic, google websites. There are various definition to describe a Business
Tasting Success Article Page 95 Discussion Questions Question 1 Which decisions in this story could be considered unstructured problems? And structured problems? Structured problem Can be defined as a straightforward, familiar and easily defined issue, and it is easily solved by the eight step-by-step process Identify a Problem, Identify Decision Criteria, Allocate Weights to the Criteria, Develop Alternatives, Analyze Alternatives, Select an Alternative, Implement the Alternative and Evaluating Decision Effectiveness. The issue as described in the article is the orange juice production and it is considered as a structured problem, and the way it is produced, its mechanism is responsible for the production as it is based on Coca-Cola’s mixture
- IT platform and core applications software support world-class SCM - Advanced decision support capabilities have the greatest impact on business performance - Data are required to manage the core business
We are experts in dealing with getting our imported products in the hand of customers directly. The teamwork in the workplace is essential to the success of business. When the team work together, we understand the strength and weakness of each team member. It mainly depends on the team leader in dividing up the tasks and getting things done by through the qualified members. Delegation of responsibilities has been practising in each team.