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Case Study Cafe De Coral

1380 Words6 Pages

Café de Coral Group was founded in 1968 and listed in 1986, is one of the largest restaurant group in the world and is the main Chinese quick service restaurant chain in Hong Kong. It engaged in operating quick-service restaurant and and have successfully diversified both horizontally and vertical into food processing and institutional catering business. With over 30 years of proven experience in the catering and food service industry, Café de Coral Group currently has an average of over 300,000 customers per day, this makes the group become the market leader in this industry. Therefore, Café de Coral has over 200 quick service restaurants in North America and over 330 outlets in Asia Pacific region. As a market leader in Hong Kong fast food industry and the largest National Brand for Chinese quick service restaurant in Canada, the annual turnover of the Group now stands over HK$2.7 billion generating an annual profit of over HK$258 million in the year 2004. (2000) Currently, the company has about 120 chain stores in Hong Kong and about 210 in North America and intends to extend its reaches around Mainland China.

Background Analysis
Café De Coral in its own market segmentation is obvious in terms of its services and products success as they provide high quality and convenience to customers, their restaurants are easily found by customers. The restaurant has identified the customers’ want and create the services to meet their need, which aimed to provide the best services

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