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Case Study: Canada Goose Inc.

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Canada Goose Inc. was established in Canada in 1957 by a Polish immigrant, and originally named Metro Sportswear Ltd. (Lorinc, 2012). Under it's founder, Sam Tick, the company produced functional woollen outerwear, including snowmobile suits, before switching to down-filled jackets in the 70s. David Reiss, Tick's son-in-law, joined the company at this time. He would go on to become CEO in the 80s. Until then, the company focused on providing custom down-filled coats and parkas to Canadian Rangers, city and provincial police, and municipal workers. In the 80s, the company hired 50 more employees, and David Reiss purchased Metro from Sam Tick. The company's down-filled parkas were registered under the name “Snow Goose”. In the early nineties,

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