METRO Cash And Carry

Vision statements
“METRO will dominate the Cash & Carry wholesale segment globally, through our unique business formula which improves the competitiveness of our customers all over the world.”
Mission statements
“METRO is a Cash & Carry wholesaler for business and professionals. METRO provides quality products and business solutions at the lowest possible prices.”

5. RESEARCH DESINE

I. STATEMENT OF THE PROBLEM
“A STUDY ON CUSTOMER SERVICE IN RETAIL TOWARDS METRO” In the competitive world it’s important for the business to attract the customers by providing a good service in the retail store. It becomes necessary to identify and analyze customer buying behavior in the retail store. Metro cash and carry with its unique business concept and has becomes competitor to the wholesale vendors by providing a good service to the customers. Thus Customers changing priorities and expectation level change in buying behavior leads to study about the customer service in retail toward METRO.

II. REVIEW OF LITERATURE
For the purpose of the study, several articles and websites were reviewed. As the study is about “Customer service in retail towards METRO Cash & Carry” It is very important to

Functional attributes included merchandise selection, price ranges, credit policies, store layout and other factors that could be measured to some degree and used to compare one outlet objectively with its competitors. The author emphasized that psychological attributes are a little more difficult to identify and compare across outlets. They included such subjective considerations as a sense of belonging, a feeling of warmth, or friendliness, or a feeling of excitement. The study concluded that consumers form an outlet image based simultaneously on functional and psychological