Cathay Pacific Essay

In increasing our advertising budget, our goal is to inform and attract new customers about the new markets we will be servicing. The quality and training budget remained the same for this quarter. Our commitment to excellence led to the selection of level 3 maintenance. This would also help in getting the most efficient use out of our Aircraft. Quarter 6 Decisions: Trans-Caribbean Airways strategy had a positive impact on the company in the previous quarter decision.

American Airlines has a few strengths that puts the company above their competitors. Good hubs, loyalty programs, strong brand image, the largest airline fleet, good maintenance and infrastructure standard, are just to name a few. The regions dominant U.S. carrier came along with the company’s innovative mind to buy routes that encourages spreading hubs in the most tourist attracted places. Hubs increase rewards become broader redeeming meaningful awards as you fly across the globe with American. American Airlines AAdvantage program awards miles and Elite Qualifying Dollars for every airline affiliated with the oneworld alliance.

The Virgin Australia has strong brand value and image in business world because of its innovative ideas and creative thinking. The Virgin Australia operates a rapidly growing fleet primarily consists of Boeings and Airbuses. The low average fleet age helps the company to reduce maintenance cost of the aircrafts. The Virgin Australia provide cheap flights to major destinations, superior service quality, innovativeness, good flying records, punctuality and strong brand image are some of the key success factors of Virgin Australia. At Virgin Australia, the company is highly committed to creating a highly engaged and achievement orientated workforce where Virgin Australia’s vision, values and company’s customer focus drive everything we do.

Under the idea of limited liability the owners of the organization under ordinary circumstances, are not answerable or in charge of the commitments of the organization in this manner owners shareholders liable just for the amount of their unpaid shares and not the commitments of the organization. The idea of separate legal personality was strongly found by House of Lords in the major case Solomon v Solomon and co.Ltd . (Idzwan, 2009) The case strongly found that upon incorporation, another and separate artificial entity starts to be. At law, a partnership is

Q1. Explain the differences between the private sector, the public sector and the voluntary sector. (1.1) (A) Public sector The public sector is made up of organisations that are owned and ran by the government. They provide services to people which include educational bodies, health care bodies, police and prison services, and local and government bodies and their departments. These services are not aimed to make a profit from people.

Lufthansa Lufthansa uses transnational strategy to gain global presence and recognition (Franz 2014). This strategy has been achieved by creating alliances and partnerships with other renowned carriers globally, especially in the European region. It is the most fundamental strategy Lufthansa leveraged on, in order to maintain core leadership in the airline industry not only in the European markets, but worldwide as well. As one of the founding members of Star Alliance, Lufthansa is able to offer customers across the globe a more convenient travel experience (Franz 2014). It also has given Lufthansa the opportunity to reduce cost of resources, thus leading to higher market profits.

Ryan Air takes the current year 's top spot because of an improved exertion at the client administration level and much less expensive costs on a few flights around Europe. AirAsia: In case you 're anticipating flying in Asia for next to nothing, AirAsia is the best approach with destinations everywhere throughout the East, including Malaysia, Thailand, Indonesia, China, Cambodia, Vietnam, Myanmar, and the Philippines. At the point when flying a budget airline, charges have all the effect. Which carrier calculated in both exchange charges and checked 20 kilogram stuff expenses for all the aerial transports on their

Besides offering airline services, QANTAS Group has been offering various kinds of other services; QANTAS Freight, QANTAS Link, Q-Catering and QANTAS Loyalty. Since its inception, QA pioneered in offering quality airline services. It has won many accolades for achievements and has been recognized as a successful airliner. Qantas Airlines along with Jetstar serves operates in 58% of Australian domestic markets and 42% of International markets in terms of passenger distribution (Qantas Data Book, 2014). QA offers all classes of services, whereas Jetstar offers low cost domestic services.

SWOT Analysis One strength of Southwest Airlines is the strong fleet base, which enhances the company ability to deliver services effectively. The airline has one of the biggest fleets of Boeing aircraft globally, with multiple models of the aircraft, which helps with the effectiveness of their services. Other strengths are the revenue-increase using point-to-point service strategy, and the low-price strategy, which helps to maintain the volume of the passengers. The point-to-point services save time in the form of direct flights and provides better asset utilization for the company. Southwest Airlines’ business model allows the lower priced flights by saving money on fuel at large hubs, and in short turnaround time.

Proposed Vision Statement We propose that our new mission statement should be “ To become the world’s most requested and most cost efficient airline with quality customer service .”. This version now has three measurable goals. We can measure the requests and quality through customer service and cost efficiency by looking at the company 's financials. Providing a simple and clear statement to customers and employees. D. External Assessment: 1.