Chevrolet Sales India Pvt Ltd.

Chevrolet Sales India Pvt Ltd is the division of General Motors India Private Limited which in turn is a joint venture of General Motors of the United States. It is the 5th largest car maker in India after Maruti Suzuki, Hyundai, Tata and Mahindra. CSIPL operates vehicle manufacturing plants in Halol, Gujarat and Talegaon Dabhade, Maharastra, It maintains headquarters in Halol and Gurgaon and a large technical center in Bangalore. It has regional zone offices in Mumbai, Kolkata and Chennai. Its Halol and Talegaon Dabhade manufacturing plants have a combined production capacity of 385,000 vehicles annually. Many of CSIPL's vehicles sold in India are imported from GMDAT either as completely built units, or assembled with varying degree of localized

Almost all global majors have set up their facilities in India. The automobile sector has been contributing its share to the shining economic performance of India in the recent years. With Indian middle class earning higher per capita income, more people are ready to own private vehicles including cars.

To emerge as the world’s destination of choice for design and manufacture of automobiles and auto components, output is expected to reach a level of USD 145 Billion. It accounts for more than 10% of the GDP and it will provide an additional employment to 25 Million people by 2016. Prime Minister Modi has launched the ‘Make In India’ campaign in September to attract foreign companies to invest and manufacture in India and export to other countries. India has an average annual production of 17.5 Million vehicles, of which 2.3 million vehicles are exported. It is the fourth largest automotive market by volume in the world, by 2015. India is the sixth-largest automobile market, behind China, the US, Japan, Brazil and Germany. There are four large auto manufacturing hubs across the country: Delhi-Gurgaon-Faridabad in the north, Mumbai-Pune-Nashik-Aurangabad in the west, Chennai-Bengaluru-Hosur in the south and Jamshedpur-Kolkata in the east. The government of India expects

Enquiry tracking cards should be filled-in properly by the SC. A six step demonstration should be given to all walk-in enquiries by SC. Also, training should be provided on soft skills to SC in order to interact better with the customers.

 Maintaining ETC and proper follow-ups by SCs: ETC should be completely filled by the SC and follow-up conversation should be properly written as per VOC. It makes difficult for the TL or any SC to follow-up in absence of that concerned SC.

ACTION PLAN: Tracking cards should be filled properly as per voc. TL should keep strict check on tracking cards for their SCs. It should be checked by sales manager on regular basis.

 Better evaluation of exchange cars: The exchange car department is not able to meet customer’s expectation of their old car. The dealer has to understand whether the price offered for used car valuation was low by the dealers or higher price was available outside the market. It could be possible that the old vehicle has poor resale value and thus, the dealer would not get that amount in selling the