1. History of the company/brand Chick-Fil-A is a family owned quick-service chicken restaurant chain based in the U.S., headquartered in the Atlanta district of College Park, Georgia. Chick-fil-A provides nutritious and freshly prepared chicken sandwich and related products alongside with various wraps, burgers and breakfast items. Chick-fil-A is most famous for its signature chicken sandwich, which was invented by Truett Cathy, the founder of the chain and also the inventor of boneless chicken sandwich. After experimenting for years, he created the perfect chicken sandwich recipe in 1964. The restaurant chain’s name is adapted from “chicken fillet”, with the capital “A” meaning “grade A top quality”.
Chick-Fil-A, founded in Atlanta in 1967, is the second largest fast food restaurant in the United States. According to Forbes.com, Chick-Fil-A grossed an average of $3.18 million per store in 2012, which makes it by far the top grossing fast food establishment. According to their website, sales in 2016 exceeded $6 billion. They pride themselves on serving nutritious products made fresh daily. The restaurant has many strengths, which help the company grow and thrive the way it does, but there are a few weaknesses that could help insure the company remain the number one quick service establishment in the country.
Most fast food chains typically have just enough to make the customers have a pleasurable experience, but Chick-fil-A goes over the top to make sure its customers have the best experience possible. The fast food chain even tries to get more involved in the community. Inside the bathroom, the company has complementary mouthwash for their customers and a step stool under the sink so shorter patrons can elevate themselves to wash their hands. Additionally, it has shoe polish right outside the bathroom where customers wearing nicer clothes than the common pedestrian can go and give their shoes a fresh shine. This aspect could lead one to believe that upper class people go there for a quick meal more often than they go to some of the lower scale restaurants.
The restaurants are clean and the serving staff is friendly and smiling. CFA’s use of strong corporate culture creates a competitive advantage through the alignment of manager’s decisions with CFA’s stakeholder’s interest. This tight knit culture promotes morals and ethical standards and their core values have worked well to gather a firm customer base. CFA has established a relationship that goes much deeper than simply providing a high-quality product and service. It has a loyal and dedicated following unparalleled to its competitors.
Early in life Truett Cathy’s family was beaten financially and emotionally by the Great Depression. His father, an insurance salesman, wasn’t getting a lot of work, so he was going through a tough time. As a result, Cathy looked to his mother for emotional support. It was a rough time for young Cathy but he made do.
Chipotle is in the fast casual segment of the industry, they offer portable convenient food focused on fresh healthful ingredients and customizable dishes. Their price points are typically lower than full service dining. This segment is one of the fastest growing in the industry since consumers are gradually shifting focus to more health conscious meal choices. Given that, Chipotle has some intense rivalry in the market. Their biggest competitors are Taco Bell and Qdoba, since they both serve Mexican food in a fast casual manner.
Background of Chipotle In 1993 founder and CEO of Chipotle Steve Ells opened the first location in Denver, Colorado. According to Stock and Wong (2015) for 8 years – from 1998 to 2006 – Chipotle developed its brand under the “corporate arches” of McDonald’s. Stock and Wong (2015), further stated that at the time of its initial public offering McDonald’s had invested approximately $340 million in the development and expansion of Chipotle. Through the years Chipotle has garnered a reputation as one of the leading fast food restaurants.
Chipotle’s rivalry among competing firms is high. The competition which includes Taco Bell, Panda restaurant group's, Panera, Qdoba, El pollo, Panchero’s, Moes, Red Lobster and food trucks will always be the reason Chipotle continues to strive to innovate and be unique from its competitors. Their philosophy changed the way their customer’s perceived the fast food industry. They like to think of themselves as an alternative to fast food, giving high-quality natural ingredients, at moderate pricing, that is convenient and fast. All of these factor strongly affect the corporation's present and future
Chick-Fil-A has mastered the art of positioning themselves as the leader of fast food industry. Customer Service Chick-Fil-A employees are asked to provide world class service and they deliver. In the 2013, Timken Experience Ratings ranked in the top four of 246 U.S. companies (Fisher, 2013). Of 18 fast food chains, Chick-Fil-A was ranked highest for exceptional customer service (Fisher, 2013).
Meanwhile, Apple tends to keep new hires out of the loop on new developments to ensure that there are no leaks to the public. As mentioned earlier, Chick-fil-A and Apple are both profitable companies selling entirely distinct products. With any successful business, there will be factors set in place to promote excellence and to continue dominance of the market. In this case, Chick-fil-A and Apple follow a strategic process to make sure they have the best employees.
As far as how much they can grow from their current level, that is to be determined. As the article states, they have the potential to grow more than other companies, but with their new marketing plan everything could change for better or for worse. Once again, though, customers will never get sick of being treated well which only reflects positively on Chick-Fil-A’s growth
While we often kid about Chick-Fil-A and how perfect the restaurant is, it’s hard to ignore just how glorious their food can be. Chick-Fil-A is top six favorite foods in Texas according to Fox news. Their success rate is very high due to the variety of food. This restaurant specializes in delicious and affordable food for anybody. It is a great restaurant to have a delicious meal for lunch or dinner, or even both without emptying our wallets.
Hiring better trained employees could be a great improvement for this store as this will help to reduce the amount of wasted burritos that eventually will get thrown away everyday, thus, helps to save costs. Other than that, repeating back the customers’ orders will reassure accuracy and this will improve customer satisfaction in the overall experience of Chipotle. Besides, Chipotle can have a better way of shipping their fresh products by reducing the distance of the farms from their company as this will helps them to receive the products quicker and in a much more efficient way whereby this will also helps to reduce the chances of these food products to become spoiled. Chipotle has been pay out a lot of money giving free burritos, refurbish
Just like any other organization, chick-fil-A is greatly affected by the external environment of the business. Often, the external environment is made up of all outside factors and influences that affect the way an organization conducts its daily operation. It is worth noting that an organization has no influence over its external factors and thus, it has to re-engineer and redefine its process, products and services to work under the influence of the external environment. Below are some of the external factors that affect Chick-fil-A. Consumer income Consumer income is in the wider field of economic factors that affect the sales level of the enterprise. Consumers with high income are likely to possess the power and the ability to purchase products from the company in large quantities.
1.1 Task 1, P1. Under this task I will explain the ethical issues of KFC Company needs to be consider in its operational. Ethics Ethics can be defined as moral guidelines which govern good behavior, so to behaving ethically is what deemed to be morally acceptable. Business ethics: It is a form of applied ethics or professional ethics observes ethical principles and moral or ethical problems that arise in the business environment. It applies to all aspects of professional behavior which applicable for the behavior of individuals and entire organizations.