Club Med's Recruitment Strategy
How effective is Club Med’s recruitment strategy as evident in Act II of the case study
Provided?
Your answer should show your understanding of what a ‘recruitment strategy’ is and demonstrate an ability to identify and evaluate recruitment strategy the used by Club Med from Act II case study.
Club Med:
Club Med is the company of the France which help tourism for the vacation package. This company was founded in 1950. This company was the first company to provide vacation package. Club Med has more than 100 resorts village in the world. Some are also located in very beautiful place. More than 1.5 million tourists visited through Club Med. John Vanderslice is the CEO of Club Med America.
Club Med’s recruitment
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On Facebook, the ads can reach “passive” people that are not jobseekers and thus cannot be found on traditional recruitment channels. To be very efficient, web users will be retargeted thanks to new banners in generalist sites. This company is non-profit organization and also provide there is a facility to become a club membership. This strategy is in line with the new recruitment’s tendencies and matches the candidates’ requirements in terms of transparency. The communication on social networks has grown very fast: almost 5,000 fans for the Facebook page and 1,000 views on YouTube in less than one month. Launched at the same time as the spring-summer recruitment campaign, the page has benefited from the campaign’s leverage. The interactivity of the page is also a strong strength. More than 50 questions have already been asked on recruitment and jobs opportunities. (Chetelain S.., 2010)
Weakness:
Apart from strength Club Med has its weakness as well. In this 21st century the market is full of competitors. Well comparing with other Club Med has not much attractive and not much fashionable rooms for the customer. The charges of cigarettes and drinks are also too high by which Club Med can lose its customer. Jamaica-based Jack Tar Village Company is a great competitor for Club Med. This company has reasonable price for the customer. This company provide unlimited drinks whereas Club Med charges and the charges are high. This company has limited product range and upscale focus. (Massip M.., 2013)
2. How might Club Med’s recruitment strategy (Act II) can be
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