Swot Analysis Of Cognizant
Cognizant is an American multinational corporation that provides custom information technology, consulting, and business process outsourcing services. It is headquartered in Teaneck, New Jersey, United States. Over two thirds of its employees are based in India. Cognizant is listed in the NASDAQ-100 and the S&P 500 indices. Originally founded as an in-house technology unit of Dun & Bradstreet in 1994, Cognizant started serving external clients in 1996.
It made an IPO in 1998, after a series of corporate splits and restructures of its parent companies. It was the first software services firm listed on the Nasdaq. During the dot com bust, it grew by accepting the application maintenance work that the bigger players were unwilling to perform.
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Srini Raju was the CEO of this company. Kumar Mahadeva played a major role in convincing D&B to invest $2 million in the joint project.
Originally called DBSS, the unit was established as an in-house technology unit, and focused on implementing large-scale IT projects for Dun & Bradstreet businesses. In 1996, the company started pursuing customers beyond Dun & Bradstreet.
In 1996, Dun & Bradstreet spun off several of its subsidiaries including Erisco, IMS International, Research, Pilot, Strategic Technologies and DBSS, to form a new company called Cognizant Corporation. Three months later, in 1997, DBSS renamed itself to Cognizant Technology Solutions. In July 1997, Dun & Bradstreet bought Satyam's 24% stake in DBSS for $3.4 million. Headquarters were moved to the United States, and in March 1998, Kumar Mahadeva was named CEO.[10] Operating as a division of the Cognizant Corporation, the company mainly focused on Y2K-related projects and web
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Believing that the $16.6 billion ERP software market was saturated, Mahadeva decided to refrain from large-scale ERP implementation projects. Instead, he focused on applications management, which accounted for 37% of Cognizant's revenue in Q1 1999.[8] Cognizant's revenues in 2002 were $229 million, and the company had zero debt with $100 million in the bank.[11] During the dotcom bust, the company grew by taking on the maintenance projects that larger IT services companies did not
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