Maslow's Hierarchy Of Needs Pyramid Analysis
Consumer Behaviour
Consuming Motivation
25 January 2015
Jennifer Dollard
BAMPM Class C
Introduction: (200)
Clinical psychologist Dr Jeff Nevid defined motivation as “The term motivation refers to factors that activate, direct and sustain goal-orientated behaviour.. Motives are the “whys” of behaviour – the needs and wants that drive behaviour and explain what we do. We don’t actually observe a motive; rather, we infer that one exists based on the behaviour we observe.” (Nevid, 2013)
So, in its simplest form, motivation is what causes us to act, the incentive that makes a person do a particular thing. This can be something as small as getting a glass of water to quench thirst or as great as studying for four or more years in
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It was his belief that “people possess a set of motivation systems unrelated to rewards or unconscious desires” and “people are motivated to achieve certain need”. It was his belief that in fulfilling one need, it freed a person to move on and fulfil their next need. In his 1943 paper “A Theory of Human Motivation”, Maslow illustrated his theory by creating the “Hierarchy of Needs” pyramid. The model suggests that motivation is just a means of satisfying our physiological, safety, love and belonging, esteem and status and self-actualization needs. The pyramid is broken down into the above five stages with the most basic needs at the bottom, suggesting that these needs must be fulfilled before progressing …show more content…
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