Summer Internship Report

He identifies “five core capabilities” in organizations and systems: the capability to act, the capability to generate development results, the capability to relate, the capability to adapt and the capability to achieve coherence (Morgan, 2006, p. 8-19). The five core capabilities the five core capabilities provide a basis for assessing the capacity of an organization or system at a given point in time. This enables the organization to define a baseline for evaluating changes in capacity and performance over time. The 5C framework1 distinguishes ‘five core capabilities’ in organizations and in systems: 1. The capability to act and commit; 2.

Every business is continually working towards growing its profits. Through profit maximization, businesses can find the best price levels to achieve its profitability goals. This method allows companies to set different product at prices that return maximum revenue and profitability. Profit maximizing prices are important because they have a positive long-run effect on profit, rather than markdowns, which create excitement but inevitably have a negative long term profit effect. In order to find this equilibrium price, a company must determine its consumer’s price elasticity or price sensitivity (Chapter 14 slides).

Additionally, Porter’s framework is complete and is capable in providing an understanding as it relates to the business environment which allow for it to be practical and remarkable useful due to the fact that the model guide and direct managers at Virgin Atlantic. It is also beneficial to the process of management at Virgin because it encourages strategic thinking and development at Virgin. However, the mangers at Virgin are compelled to think about the factors in the macro environment which allow for the process to be more objective. The model also helps Virgin Atlantic in anticipating difficulties of the future in which the mangers have to take immediate actions in avoiding or decrease the adverse

According to Abas (2015), “Business Intelligence (BI) can be defined as the transformation of raw data into meaningful metrics reflective upon historical, current and predictive business operations and performance” (para. 1). In this case, CKE’s BIS known as CPR or CKE performance reporting adds value to the business by providing an overview of how well its products are impacting sales and profits based on other factors such as menu mixes, costs, average unit volumes and the store. In this case, the management found that the Monster Thickburger was responsible for the notorious increase on sales, so they used this information to implement strategic moves that could improve business operations and growth. CKE developed a marketing strategy that increased sales even more.

It reflects every faucet of the corporation; the range and nature of the products offer, pricing, quality of service, market place position, growth potential, use of technology, and relationships with customers, employees, suppliers, competitors, and the community. An advantage of having a mission statement in connection with the corporation’s goals and objectives is it can be beneficial to a corporation by acting as a form of advertisement. It establishes a business’s underlying purpose beyond the simple goal of making a profit therefore meeting the corporation’s goals and objective. Corporate Policy is another strategy for a corporation. By establishing corporate policy will help employees to clearly understand their roles and responsibilities within predefined limits.

People use it to measure how much the company actually earn out of sales. It is used for comparing similar companies. The company with higher profit margin means it has a better cost-control. This ratio reminds company of suitable budgeting on cost and sale(Kong, 2007). Promotion According to Kettler (1988), promotion can be viewed as an essential motivational factor for making purchase, changing the sense of customers on price or product by adding extra benefits.

Purpose of the research A market research plays an important role in business. It helps us a lot in business decision making by eliminates the risks that involve when operates a business. Besides, obtaining up to date information enables us to have a better understanding in customer’s needs thus provides the products or services that attractive and suit with them. The study of market is also one of the tools to evaluate the performance of the business within same industry. It can enhances the growth of a company or business by developing appropriate strategies.

Value proposition Formal Definition: A value proposition (VP) is a statement that clearly identifies what benefits a customer will receive by purchasing a particular product or service from a particular vendor. Alternative Definitions: A value proposition is a promise of value to be delivered, communicated, and acknowledged. It is a belief from the customer about how value (benefit) will be delivered, experienced and acquired. A value proposition is a statement which identifies clear, measurable and demonstrable benefits consumers get when buying a particular product or service. It is a principle of customer value, with customer insights driving the company’s marketing activities.

(Nebojša Zakić, 2008) Product innovation may increase companies ' knowledge inventory while its contribution to company outcome which can be determined by sales and profits, new products/ services and also by changes in market share. Besides that, product innovation contributes in reducing production costs and time of production process and that leads to an increase in investment returns and production efficiency. It contributes also in improving products quality and makes products more competitive in home and external

If the manager purchases the gift to gain the contract, it will be more beneficial for the primary stakeholders and secondary stakeholders. Primary stakeholders are typically directly linked to company’s survival and impacted company directly. Primary stakeholders include shareholders, employees, customers, suppliers, retailers. These groups of stakeholders have the strong and direct connection with a company. Stakeholders or shareholders will gain the target of the growth in the value of company stock and may increases the income of the dividend.