Crafton Industries Case Study

765 Words4 Pages

1. How might one characterize the carpet and rug industry and Crafton’s position in the industry? • Industry Sales Trends • Industry Competitors • Carpet and Rug • Distribution • Crafton Industries’ Competitive Position Solution: Crafton Industries sells rugs and carpets in the residential market segment, these rugs are priced medium to high ranged. This market of rugs and carpets is led by Shaw as it sold nearly $3025 million worth of products in 2009. Whereas, Crafton sold roughly $75 million worth of rugs and carpets in 2010. Crafton being small in this business is heavily dependent on its wholesalers to distribute its products as it does not have a budget to open its own retail chains like its other competitors have done. Thus, it is

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