Question 1 answer: Customer relationship management is mainly about building relationships with a company’s targeted profitable customers and maintaining that relationship through delivering customer value, as in how a consumer perceives a certain product and values it enough to buy it rather than buying the competitor’s product, and delivering customer satisfaction where the product meets the exact expectations the consumer had actually expected from the product or more, but not less. Companies can build customer relationships at many levels, depending on the nature of the target market (Kotler and Armstrong, 1988). Companies with many low-margin customers can develop basic relationships by which a company doesn’t get to know it’s consumers
This poses a major barrier when those in positions of newly earned superiority are faced with making a choice that could have an effect on all parties in the business. It may even occur in instances where an individual is faced with discrimination. This is where the writer suggests that our development of courage plays a pertinent role. It allows us to muscle up a sense of bravery and confidence in the course of action we decide to take while having little to no regard for the perception of our onlookers. An area that ties into decision making in business ethics is whether that decision will be beneficial to all those who have a vested substantial interest in the outcome.
Firstly, option of separate sales force for each brand. This option allows the sales agents to focus on a specific market and use their experience and knowledge to continue marketing in a single defined niche. As result organization will have experienced sales agents who are experts in specific market. However, this strategy needs high expenditure of the company. The company has to maintain a separate sales department for each brand line and sales agent of one brand cannot be made responsible for increase in sales of other brands.
Conclusion Autocratic leadership is an influential leader in business leader, as it contains of the central points and qualities of a perfect leader. The following leadership qualities are: Communication Autocratic leadership style can influence communication and profitability. Bureaucratic leaders/pioneers have a tendency to moderate up communication by checking to verify that all aspects of the message and conveyance technique takes after strict organization rules. This can hamper communication and keep representatives from getting directions and data they have to carry out their jobs. Leaders/Pioneers who don't request info from others can contort data to fit their own particular needs.
As the magnitude of the failure increases, the clients will feel unfairly treated. This can then contribute to client’s dissatisfaction. It is vital for a company to fix a task related problem promptly and effectively to avoid its escalating into a full scale crisis. To prevent a problem from escalating, I have formulated a Reputation management repair process: 1. Recognition: It is important for Tesco to recognize their problem.
The main issue that impacts on individual decisions are regularly unavoidable. Obviously, it is typically great not to square decisions, and we don't intend to shield non-libertarian paternalism here. However, in a vital appreciation, the counter paternalistic position is unintelligible basically in light of the fact that there is no real way to maintain a strategic distance from consequences for behaviour and decisions (Madrian, 2014). Libertarian paternalism completely regards the inclinations of balanced purchasers. Then again, in light of the fact that nonsensical shoppers do not have any organised inclinations, there is nothing to regard.
Amazon’s competitive strategy is cost leadership. Amazon has achieved a lot on a great scale that it gets the best prices from its vendors so they can operate in very flexible and thin margins and sell their items easily at retail prices and make money. They also provide shipping products for a reasonable cheap price. They also have improved their warehouses by giving some space to other sellers who want to sell their items through Amazon. They differentiate and provide better quality than their competitors across the industry.
Boris justify himself as a dominant stakeholder (Maak, 2007) as he has to power to choose with his employee entitlement and legitimacy being one of the reliable accountant for the company dealing with an important client. Boris does not hold any urgency in a way that there could have a replacement of accountant to deal with the client. Boris decision making relate back to his moral intensity of magnitude of consequences (Jones, 1991) in which his moral intensity increases as his decision would jeopardise his relationship with Swee Lan and his colleagues or his status career. The probability of effect is also demonstrated in this case where the client’s product
Scammers are always an issue and there are a lot of dishonest people out there trying to take advantage of those that are unaware. However, for professional salespeople, I think ethics do not get in the way of success in sales. I think it is the opposite, ethical behavior builds trust and is a requirement to be successful in the long term for salespeople. Their reputation and livelihoods depend on the relationships they build with their customers and their reliability to their organization. Salespeople who act unethically risk their company’s business, their jobs and careers, and possible legal consequences.
That’s when a supervisor must be proficient in communication and counseling. Perhaps, the jealous employee will have an opportunity for a promotion again in the future, but, once again, there must be trust and loyalty between the supervisor and the employee to hold a conversation such as that. The jealous employee must be made aware that their jealousy is noticeable and can be self-consuming if they are not careful. I have witnessed conversations with jealous employees whereby they have successfully recognized the problem, addressed it, communicated well, and the employee was still unable to adjust their feelings of jealousy. Sometimes the jealous employee changes positions or even leaves the company.
The trade union is an important stakeholder because they fight for better opportunities for the members of staff in the business. They have it in their best interest to make the workers feel as happy as possible alongside the business meaning that they all work well and make the business as successful as possible. The main interest of the trade union of Sainsbury’s (Usdaw) is to make sure that the staff of Sainsbury’s are happy and willing to work at their best. If the staff are not working to their potential and they are upset about the way in which they are asked to work then they trade union will help them and may cause a strike. This then means that sainsbury’s objective of ‘keeping staff happy’ would be
Keeping prices low, and even matching competitors’ prices are ways that helped them become the common choice retailer for any ordinary households. By employing marketing tactics and heavy advertising, they make sure consumers receive the best price for their items and are well aware of it. They also possess sustained supply chain relationships that save them capital for developing new stores and improving their online presence and e-commerce, all of which add to their sustainability. JCPenny Company,
Unethical business practices can impact customer satisfaction and commitment. Ignoring unhappy customers is not a good practice for business. Consumer satisfaction can affect the reputation of the company and its products. This is significant because consumers use word of mouth referrals to get information out about a business, whether it is good or bad. If a business receives a complaint about a product, the business should respond immediately and try to find a solution for the consumer as soon as possible.
Likewise, my weakness would be the tasks that I am ignoring, in confidence in doing certain tasks, workforce, and may be some negative habits. My opportunity may be to grow according to the implementation of the technology, offering a solution whenever there is any complaints from the customer side and lastly the threats may be growing competitor, changing technology and unable to handle the workforce. I have included workforce in strengths and weakness because if employees are happy and work in a loyal manner then they will one of the valuable assets of the organization and if they are not happy with the organization then they will again become the biggest weakness. Developing competencies help to grow the organization. By focusing on the technology, giving employees training, keeping an eye on the competitor, and advertising about the company I intend to develop the competencies.