Dark Forest Biscuits Essay

1-project scenario

2-introduction

3-problem identification

4-scanning

5-implementation

6-conclusion and learning

1-PROJECT SCENARIO:

Dark Forest Biscuits were new into its chocolate category in Pakistan. They could have gained competitive edge, but it failed to maintain its position in the market. It was considered as the failure biscuit brand from LU. Today, it is difficult to found Dark Forest in the family of LU biscuits. It was a brilliant product, but it discontinued from the market.

2-INTRODUCTION:

Continental Biscuits Limited (CBL) was founded in 1984 following a Joint Venture between the family of Hasan Ali Khan and the Group Danone, the French food giants. In the year 2007 Danone sold their biscuits category to Kraft Foods of USA. Today the company has a joint venture with Kraft Foods with a shareholding of 50.5% and 49.5% respectively.

For more than two decades CBL is engaged in the manufacturing and marketing of the brand LU. We have an array of

Or in other words they will try to find out their reasons of failure.

Dark Forest Biscuits were new into its chocolate category in Pakistan. They could have gained competitive edge, but it failed to maintain its position in the market. It was considered as the failure biscuit brand from LU. Today, it is difficult to found Dark Forest in the family of LU biscuits. It was a brilliant product, but it discontinued from the market

Launch Timings

Dark Forest biscuit were launched in summers in May 2000 and it was a cream filled biscuit. It is a poor launching strategy as in the mid of year summers is at its peak and consumer usually avoiding chocolates. The best time to introduce a biscuit is between October to March.

Poor Marketing

Do you remember this product? This is simplest question and mostly people will give its answer “NO”. This is the sign that marketing was not done in a proper manner.