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Case Study Dell

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IDAYAT ENIFENI
V00828256

DELL’S NEW HORIZON CASE

PROBLEM STATEMENT
As a successful growing company, Dell was faced with decline that happened to the PC industry. There was 10% out of 30% decline in growth rate in the Personal Computer industry. This decline was as a result of the technological bubble, outburst of Internet, economic slowdown (i.e low demand of PC’s because a lot of people tend to hold on to their PCs longer) and market saturation.
For Dell to maintain its growth rate (which is 20%) andmaintain its leading edge over competitors,the company’s top management is faced with the options of expanding in international market (by unlocking the 3 key countries regions in south America, Asia, Europe), product growth (Storage and Server) …show more content…

STORAGE(FORMING ALLIANCE WITH EMC)
EMC sold storage that was external to the server and customers preferred it because of the greater manageability and reliability unlike the Direct attach storage or DAS that was inside the server in form of multiple disk drives. Seeing that EMC has achieved a good amount of sales and also dominated the external storage market (in terms of market share, R&D and customer service), Dell saw this as an opportunity to its model (as it was lacking research and development, also dell has small amount of shares). In addition, Dell announced that a marketing alliance with EMC under which Dell would become a major sales channel for EMC’s ClaRiiON line of products.
SERVICE PORTFOLIO …show more content…

Dell should also change its marketing campaign by spending more time/money on advertising to the people of china. Also, Dell is used to dealing with educated people who know how to use technology; Dell should take their timeto employ people that will educate these people, in other for them to have a flair for Dell. Most people in china wont be used to online payment, getting a sales representative to educate them about online payment. Letting them know online shopping is safe, secure and fast. Also, Dell should build on a better retail channel by having proper logistics (getting good sales representatives). Though it is expensive but they will make more profit on the long

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