Discover Case Study Solution

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Discover is a financial service company that seeks to make the best use of its resources. This company collected abundant data from several sources. Discovery faces a faces a difficult decision, since it does not know whether to make use of the data acquired maintain the path it has now taken. CHOICE 1: Don’t muddy the waters. Continue to use the same project prioritization process. PROS: • Indeed, an advantage of maintaining the same strategy, is that decision makers would not have to overcome the learning of a new process. Moreover, it is well known that specialization lead to a company more efficient. • In addition, by maintaining the same approach, Discover would not add new difficulties to the development of the company. In other words, …show more content…

In other words, while other companies develop more aggressive strategies and reach to project a notary increase in the number of clients; Discovery will maintain a relatively small growth in comparison with other financial services …show more content…

In other words, instead of using the information collected from actual clients to develop a strategic plan; Discover it is limited to the options and intuitions of the internal members of the company. CHOICE 2: Modify the current process to include existing consumer input that Discover can easily access. PROS: • Combining the feedback obtained from the existing data, and current strategies would create a more personalized service. This could result in an increase of customers. • Furthermore, reshaping the current strategy with consumer ideas will help redirect Discover. In other words making use of the data collected through surveys or phone calls from customers, will help the company to keep its current customers and even to gain new customers. CONS: • The process of collecting data for the new strategies would not be immediate. For example, gathering sufficient customer feedback regarding a new service would take months. Therefore, the process of pooling ideas for a new strategy would take time. • Notably, every change involves time and effort. Any minimal change involves restructuring the current process. Therefore such changes delay and even detract from the fluid process that Discover has had so

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