These are the main focus area in the United States. McDonald’s has release the Southern Style Chicken Biscuit for breakfast and the Southern Style Chicken Sandwich for lunch and dinner. In the beverage business, McDonald’s starting introducing new hot specialty coffee offerings on a market-by-market basis. In the Asia-Pacific, Middle East, and Africa markets, McDonald’s strategic plan is focused around convenience, breakfast, core menu extensions and value. As well as all this, McDonalds also combined organizational strategic plans which include better restaurant operations, placing the customer first, menu variety and beverage choice.
The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. McDonald's India opened its first restaurant in 1996. Locally owned by Hard castle Restaurants Pvt Ltd (HPRL) and Connaught Plaza Restaurants Pvt Ltd (CPRL), there are over 310 McDonald's restaurants across the country, today. For McDonald’s every customer’s smile and happiness is of utmost importance. Its mission is to be the best company for all of its employees and deliver services with superior operational system for all customers.
Strengths: McDonald’s is the largest fast food restaurant chain, its sales are 8% higher than any other fast food restaurants. It serves around 68 million customers per day in over 119 countries across 35 000 stores. For this reason it has been given the name of the largest fast food market share in the world, which means the brand is well known this gives the company edge over other similar company’s like Burger King. The brand is valued at 40 million dollars which is huge compared to Burger King which are only valued at 28 million dollars. The brand has become so popular because McDonald’s clever use of Ronald McDonald Clown to promote their products which became such a hit with young children and young adults.
And its target customers are young people because young people in China occupy the main part of fast food consumption. The contents of its advertisements are always related with love, relationship and friendship which Chinese people are concerned with. For other European countries, McDonald’s evolved its products to coincide with the traditional view of European people. The company even included coffee on their menus as inspired by Europeans who love to take their coffee outside while meeting friends, acquaintances or relatives. In respect to other Asian countries, McDonald’s showed interest on their traditional cuisines by
Background McDonalds Corporation is the world largest hamburger restaurant serving millions of customers daily around the world. McDonalds was founded in 1940 by two brothers, Richard and Maurice McDonald in San Bernardino, California (Dess, Lumpkin, Eiser, & McNamara, 2014). The hallmark of the brother’s success was the speedy process at which they cooked and served their hamburgers. In 1954 Ray Kroc, a traveling salesman, visited the McDonald brothers restaurant and was impressed at the speed and efficiency of their operation. Kroc had a vision of multiple locations of McDonald’s restaurants and became the company’s first franchisee.
Since opening its doors on April 15th, 1955 McDonald’s has become one of the biggest fast food chains on the planet with 36,258 restaurants based in 119 countries around the world. As of May 2015 McDonald’s was placed at number 6 on Forbes list of the world’s most valuable brands with market capital of 92.5
Evaluate the food and beverage service in catering industry Name: Chow Wing Yi Student Number: 1628462 Class: Airbus Introduction In this project, I have decided to choose McDonald and Out Back Steakhouse as my major targets. First of all, McDonald 's fast food restaurant is one of the largest franchises in the United States as well as aboard. Their top menu items include: hamburgers, cheeseburgers, McNuggets, and French fries. They are also known for one of their popular desserts: the apple pie and their breakfast sandwich: the Egg McMuffin. There are more than 32,000 McDonald 's restaurants serving in 117 countries.
Geographically by providing regional food McDonald has already been addressing the issue. But by providing further web portal experience, it will create further one to one relationship with customers and eventually in long term customers will keep coming.
McDonald’s is the largest and best-known global food service retailer with more than 30,000 restaurants in 121 countries, and best-known global food service. The first McDonald's restaurant was opened in 1954. McDonald’s outstanding brand recognition, experienced management, high quality food, advanced operational systems and unique global infrastructure has ensured that they will be the first to capitalize on any opportunity. However, to remain on top, any business needs to operate ethically and keep innovation in mind when looking towards the future. Business Ethics means conducting all aspects of business and dealing with all stakeholders in an ethical manner.