Figaro Swot Analysis

1.3. Introduction Figaro as a company should be able to hire the best fit employees for their respective positions to be able to achieve their vision, mission, objectives, Kra’s, and Pi’s. This is only if the company follows all steps through their organization and proper structure, systems, and resources. Programs, activities and tasks that would in return benefit the company in increasing profit and maintaining integrity as a whole. Employing the right people is important to be able to achieve these strategies by leading, staffing, relating and supporting. All of these are essential to be able to achieve the vision, mission, objectives, key result areas and performance indicators of Figaro coffee company. 1.4. Based on the VSOP Strategic

Hence, the success of the Figaro is also the success of the agricultural coffee industry in our country. The mission of Figaro stays true through it operations and processes since they still attest to different programs like the ‘save the barako’ campaign to preserve our own local coffee produce and enrich the culture by giving jobs to farmers who produce their coffee. Figaro Coffee Company visualizes its company for not just a good coffee but as a helping hand to our local farmers in the country. They want to achieve the success of the company and the coffee farmers. The coffee beans of Figaro are from the Philippines. They prefer to use our own resources rather than to import from other countries. That is why their Vision and Mission focuses more on the farmers to help the economy and the agricultural industry as

• Figaro will continue to support local farmers in planting quality barako to be considered the coffee shop who produces home grown beans.
Figaro will continue to gain foreign partnership and investments for better product and market penetration.
• Figaro will focus on better marketing strategies wherein sales revenue must be higher compared to its marketing expense.
Consistency of Strategies
• Figaro will able to keep their loyal customers by having a strong foundation in their roots such as local coffee and personal service. While most coffee shops are “grab and go”, Figaro will enrich that café feel by bringing your coffee to the table. . They also take pride in themselves in being lower-priced and more affordable as opposed to other coffee chains. To tap the younger market, Figaro is constantly investing in research and development of new drinks, food and pastries. This year they will be focusing more on our Filipino roots and the new products they will introduce will revolve around this