Four Seasons Goes To Paris Case Study

1. Situation (Wubai Qian)

Four Seasons Hotel George V Paris opened in December 18th, 1999 officially in Paris. Four Seasons Hotel and Resort has a lot of branches all over the world. There are fifty three properties in twenty four countries. However, this branch in Paris had some problems because of unawareness of culture and labor laws while renovating a landmark to meet their own hotel standards. George V Paris solve these problems very successfully. I think it is a wonderful prototype for other transnational companies and organizations. This is also why this case was written.

2. Stakeholders (Man Ngai Pang)

Isadore Sharp (founder and CEO)

Isadore Sharp is one of the key stakeholders for the outcome of Four Seasons case. According to the “Four Seasons Goes to Paris,” this case states that Sharp

Competition (Serena Ng)

• Bristol
• Crillon
• Meurice
• Plaza Athenee
• Ritz

These are also Parisian Palaces in the hospitality industry. There are six palaces in Paris, who are all competing for the same clients. Exhibit 7 shows the Comparative Data on Parisian Palaces, comparing the above listed properties.

6. Target Market(s) (Man Ngai Pang)

According to the case “Four Seasons Goes to Paris,” Antoine Corinthios states that his “goal is to provide an international hotel to the business or luxury leisure traveler looking for comfort and service.” Therefore, the group in the market represents the most opportunity to generate revenue for Four Seasons should be business or luxury leisure traveler because it is their mission and goal of providing this luxury international hotel.

7. Problem/Solution/Analysis

Problem:
A: The challenge of renovating a famous landmark—George V hotel (Man Ngai Pang)
B: Different cultures in different countries (Serena Ng)
C: Different labor laws in different countries (Wubai Qian)

A: The challenge of renovating a famous landmark—George V hotel (Man Ngai