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Case Study: Free Water

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Free Water is a photography and videography duo based in New Orleans. The team consisiting of Marty and Frankie Watts started with friends who worked together in the Men’s Clothing Boutique re:fresh. “Frankie and I always wanted to work together at some capacity, we just didn’t have an idea of exactly what we wanted to do” says Marty. At the top of 2015, Free Water initially wanted to throw an after party for Mardi Gras because the clientele always asked for something to do in the city. “It always something to here, but we wanted to give something to the people who shop at re:fresh” adds Marty. Free Water wanted to take photos and film the party as something people would wake up to the next day to be reminded of what happened.

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