Case Study: Genting Berhad

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1.0 Introduction Genting group in nowadays is one of Asia’s best managed and leading multinational corporation. Genting Berhad is the investment holding and management company of Genting Group. It was founded by the late Tan Sri (Dr.) Lim Goh Tong. While beginning an initial development of Mountain Ulu Kali in Malaysia, he established Genting Highlands Hotel Shd Bhd which is operate in hotel and casino business and develop an integrated tourist complex, named it Genting Highland. After passed through a lot of efforts, Genting Highlands Shd Bhd, a private public company succeed to convert itself in public sector, and renamed Genting Highlands Hotel Bhd. With an excellence start, Genting Berhad continually growing strong and strong, therefore they tried to expand its operation and market from its initial gaming, leisure and hospitality activities to power generation, property development, oil palm plantation, biotechnology and oil and gas. Those operations are practicing throughout the world to Singapore, Hong Kong, Indonesia, Philippines, Australia, America, South Korea and United Kingdom. Currently their development and expansion, is all around the world. In Singapore, Genting Singapore Resort World Sentosa, which is one of the largest fully integrated destination resorts in South East Asia. In Hong Kong, Genting Hong Kong limited established in 1993, which a global hospitality and leisure company is with business in over 20 countries. It wholly owns Star Cruises, Asia’s

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