Case Study: Globalization And The Coca Cola Company
The 21st- century business world is experiencing a fascinating shift. This shift is due to globalization. Companies are expanding across borders to provide product and services. Due to expansion, managers have become more responsible that companies not only meet quotas, but also accommodate the needs of the community and consumer relationships. Although there is record success, corporations face challenges that influence business decisions. These challenges set trends around the world. Global trends affect both the style and the substance of management (Carpenter. M, Bauer. T & Erdogan. B (2012). Management principles (v.1.1), History, globalization, and values-based leadership (Chapter 3), Retrieved from http://my.uopeople.edu/pluginfile/php/180224/mod-resource/content/1/management-principles-v.1.1.pdf). The Coco Cola Company is a global corporation that has experienced this dynamic shift, by expanding product into 200 countries. However, the company has faced unyielding support from these communities. They have contributed Coke beverages with obesity and a threat to health. In an attempt to explain challenges, this essay will reference Case study “Globalization and the Coca Cola Company” (Coca –Cola …show more content…
Case study -globalization and the coca cola company, Globalization and Leadership (Unit 3), Retrieved from http://my.uopeople.edu/course/view.php?=1905) providing the most applicable challenge and solution trends- greater personalization and customization and increasing collaboration; and to include systematic problem solving as a building blocking that Coke should focus for
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