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Goodyear Indonesia Essay

1154 Words5 Pages

2.1 GOODYEAR TIRE MARKET IN INDONESIA

Goodyear Indonesia is an Indonesia-based company engaged in manufacturing and distributing tires, inner tubes, flaps, and other rubber derivative products. The Company focuses on manufacturing tires for four-wheeler vehicles. Its manufacturing facility is located in Bogor, Indonesia. In Indonesia, Goodyear has been present since 1935. As a subsidiary of The Goodyear Tire & Rubber Company, PT Goodyear Indonesia focus its operations on an area of 172,000 square meters in Bogor, West Java. Until now, the first tire manufacturer in Indonesia is still known to consistently produce various kinds of high-quality tires from time to time.

Indonesian Goodyear tire production intended to meet the needs of the domestic …show more content…

Goodyear strategy which focus on the premium tire may not work in Indonesia because based on the research their consumer main intention is price. Even they have produce a very good quality and performance of tire, they have to take a consideration on their market behavior in order to win and get better market share.

2.3 CONSUMER ATTRIBUTES

When considering where to purchase new tires, participants reported considering the place where they could get the best price, the convenience of a dealer location, and the recommendation of family and friends. Only a few participants reported “shopping around” for dealers and preferred to return to dealers where they had previously purchased tires. Brand name, reputation of the manufacturer, and experience with a particular brand seemed to override the need for most participants to conduct research on tires prior to

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