Case Study: Google Strategy For Technology Management

Technology management is a set of management regulations which allow companies to control their technological basics to build a competitive advantage. In the organizations, the basic role of the technology management is to be aware of the value of certain technology for the firm. Continuous growth of technology is considered advantageous as long as there is a value for the consumer and on that account the technology management function in the organization must be up to argue when to put money into technology management and when to withdraws.

• Question 1: Google strategy for technology acquisition.

Google is a computer program and a web browser organization which has been obtaining beyond one firm each week since 2010. On June

For instance, Google’s initial acquisition was the Usenet organization Deja News, then its facilities turn into Google Groups. In the same way, Google obtained Dodgeball which is a social networking service organization, and after a bit changed it to Google Latitude. Further acquisitions involve web Program Company JotSpot that converted to Google Sites coupled with Voice over IP organization GrandCentral and that has been renamed to Google Voice along with video providing service organization beside new systems, which turned to YouTube next lap and audience Development

These active programs allow brands to look for ways to raise the revenue, bring down costs, get more proficiency and improve the customer services and attain access to different people. Sometimes external collaborations may face failure. For example:

The Tiffany&Co jewelry has been requested to give payment to Swatch group (around $448 million) relating to unsuccessful joint venture. Tiffany&Co chain indicate that it was surprised and totally shocked with the decision and cut its whole year income on the news. Swatch that is the greatest watchmaker in the world, hit a deal with Tiffany in 2007 to produce watches jointly under the Tiffany&Co brand, but a disagreement begun in 2011 when Swatch has cut the collaboration. The Swiss watchmaker assumed soon after that Tiffany had been trying to prevent and hold over the venture, which was named as Tiffany watch