Case Study: Grand Teak Collection

1.0 INTRODUCTION
Grand Teak Collection has an idea to make and promote the product throughout the country. This is the new product that have been created to improve and to give benefits among the people nowadays. This product was made from wood teak (kayu jati). Therefore, Grand Teak Collection had an action to build a company and business to make the idea become realistic. Three partners have been involved in this business to finished this study respectively and will work together to make our company become successful.

This product was firstly said by one of partners which is General Managers by give his first idea to make the product from wood teak. The one who distribute to build a Grand Teak Collection is from 2 share partner is the

This is the first step where Grand Teak collection set up the price to achieve the pricing objective. We estimate the cost of producing of the product and adding some markup based on the demand of all partners in this business. For example the cost to make I unit of basket is RM20 adds with 5%taxes. Grand Teak Collection wants to gain a profit by RM5 each unit. Finally the prices that will be offered are RM29.90. By put the price on that product, the consumer will think that this product is cheap and it is affordable to buy. Grand Teak Collection will try to achieve the goal of the business and expand the business at others

As we know, the kayu jati is the one of the strongest wood in the other wood. It can be last for a, long time off period. This because we want to attract more people to come and purchase the item in shop.

We have conducted the survey and the most appropriate place to be distributed is at Ampang. It is because the citizens there almost need something that can satisfy their needs. However, the shop is not only at Ampang but it can be expanded at other places.

Grand Teak Collection has analyzed the strength, weaknesses, opportunities and the threat. The strength of this product is on the quality and the location itself. Meanwhile the weaknesses are competitors and the product based on the design. Other than that, the opportunities include the demand of the customer, and can earn more luxury profits. Besides that, we also have analyzed threat that is the behavior of all partners and the competition on the business also the risk on the location itself. We try to give the best to achieve the goal of business.

Grand Teak Collection will try to solve all the problems that could face. Meanwhile all the partners will try their best to achieve the goals of the